On transmedia(on ownership?)

Astrid PootCreative & strategist interactive media

Children, youth, families

programdirector TEDxYouthAmsterdam 2013, teacher, speaker, blogger

www.wethefamily.nl

heroes

Sarah Illenberger

Telling a story across multiple platforms (inviting user-interaction or participation)

sharing & creating

Fans want to import stories or ideas that are valuable to theminto their own life.They want to make (even more) meaning.

A natural, fluid use of media

We can travel media light as butterflies

It fits like a glove, it’s tailor-made,the user is the owner

I have this great conceptI’ll offer extra content to my audience

you(maker)

me(user)

you push(I interact)

It’s reallymine

I pull &interact

I have this great conceptI’d love my audience to participate(and hope the’ll build on it!)

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

Sinterklaas

The numbers...1.661.791 children believe Sinterklaas exists15.000.000 support this

Sinterklaas is in Holland for 3,5 weeks

A daily TV-show covers the adventures

December 5, 8:30...7000 primary schools7000 Sinterklaas-es & 14000 Black Piet’son foot, on 500 boats or 1000 horses or ...

19:30...3.000.000 bags of presents are delivered(by a knocking neighbor)

Then the UN got in

No owner...

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

Sinterklaas

http://www.youtube.com/watch?v=t-SQAViDdPk

You push, I explore

Limited interaction and userpower

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

I pull, I interact

Interaction, limited userpower

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

I pull, I interact, I give back

The Spiral

http://vimeo.com/53333035

I pull, I interact, I give back

http://vimeo.com/53333035

I pull, I interact, I give back

http://vimeo.com/53333035

Controled userpower...

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

Spiral

I make it really mine

https://www.youtube.com/watch?v=Cz9xMUDcs_E

I make it really mine

2 way ownership

you(maker)

me(user)

You push(I interact)

It’s reallymine

I pull &interact

SinterklaasBear71

Can you fix it

Spiral

Tinkertank

So, the future of transmedia...

Connectto something that is already thereto someting we know and want

a need, a shared history, an emotion, a belief

From story=concept...

... to the core concept

On stories:narrative experiences will always stay, and are in fact more clever and more engaging ways of classical storytelling

On user interaction:

you provide context, but it’s my world

Thank you

@astridpootastrid@wethefamily.nlwethefamily.nl