February 2013

Wout van Damme CEO/Founder

OMNI-CHANNEL MARKETING CONFERENCE

Leveraging Data for ROI Media buying

Contents

Introduction

Data & RTB

Maximising media buying ROI through Data

Funbox overview

Founded in 2004, Privately owned

8 Years experience achieving measurable results

4 Years experience in Automated Media Buying / RTB

A global team of 40 professionals

Multi Channel

Sales Funnel Campaign Approach

Platform Agnostic Media Approach

Gradually built capabilities over time

Data & RTB

Non-RTB vs RTB

Every Impression is assessed by all advertisers and auctioned off

The value of an impression

Different types of data

1st Party Data 3rd Party Data

Data from your site

Exclusive

FREE

Data from other sites

Public

$$

Every click on your site is a data point for media buying

Every click on your site is a data point for media buying

$

What is a data segment

Product Category Brand

Conversion Shopping

Cart

The Power of Retargeting

RIGHT AUDIENCE

RIGHT TIME

RIGHT MESSAGE

Increasing ROI on data

Comprehensive Retargeting

Step 1: the base

Step 2: Increase Reach

Multi Platforms for Increased Reach

I I I I I I I I I I I I

I I I I I I I I I I I I

I I I I I I I I I I I I

I I I I I I I I I I I I

DSP 1 DSP 2

Step 3: Facebook Reach

Step 4: Dynamic Creative

Dynamic Creative Banners

Dynamic Video example

Step 5: Cookieless Retargeting

Device recognition increases profile recognition by 40%

Tracking by device: 95% recognition

Tracking by cookies: 55% recognition

Step 6: Mobile Retargeting

Step 7: Cross device targeting

Holistic campaign approach

One customer targeted across multiple devices

Unique Profile

Cookie

Why our clients choose to work

with Funbox

Funbox USPs

Leveraging RTB across the sales funnel and across channels

Technology Agnostic

Broadest RTB technology offering in Australia

Performance

Granular human and system optimisation towards campaign

goals

Knowledge & Experience

We get the most out of our people and systems to improve

campaign results

Brand safety

Proprietary technology to ensure brand safety