By: Whitney Claflin

Table of Contents

Product Plan

Style Guide

Logo Guide

Flat Package

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Product Plan

Western Family Olive Oil (Extra Virgin)

Families, primarily adult woman that come to the grocery store and buy food for their family. This design needs to be appealing and with the good value of Western Family this will be the choice brand for olive oil for young families.

Western Family is based in Tigard, Oregon. In 1934 a group of retailers found the idea for the brand and it was established on December 19, 1963. Western Family is committed to having a good quality product at an affordable value. “Our mission always has been, and continues to be, to provide products of the quality you want and the value you need.” (westernfamily.com)

Western Family’s message is quality for a good price and so keeping the same cost effective packaging is necessary for this product redesign. By just changing the design on the label of the packing will help make this olive oil show that it is quality and that it can compete with the other classy and expensive olive oil brands.

It will show quality through the modern, clean, and appealing design, but still keep it’s value price by using the same quality of stickered label and the exact same, cost friendly bottle.

Product:

Audience:

History:

Big Idea:

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StyleGuide

Title font:

Neou Thin Between 19-25 point font

Nordica Hairline Packaging: 31 point font(for lowercase version of font)

Subtitle font:

Learning Curve Regular 26 point font

Book body font:

Helvetica Light 9 point font

Font

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CMYK: 72-67-65-78RGB: 27-27-27Pantone: Neutral Black CHex: #1b1b1b

CMYK: 67-61-62-50RGB: 62-61-59Pantone: Black 7 CHex: #3e3d3b

CMYK: 0-0-0-0RGB: 255-255-255Pantone: 663 CHex: #ffffff

CMYK: 0-0-0-0RGB: 255-255-255Pantone: 663 CHex: #ffffff

Color

Extra Book Color:

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EST.1963

LOGOGuide

PlacementWhen using the new Western Family logo there needs to be efficient amount of spacing around the logo. This is important so the design doesn’t distract from the company title.

Here is a guide of the space that is necessary for the logo design, using the E in the logo design will help accomplish this measurement. This space is the least amount of space that it must have between the logo and another object, but more space is welcomed.

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Color and SizeThe Western Family’s new logo comes in black and white variations, so there isn’t any color. This is modeling the more modern design of the Western Family products.

When choosing a size for this logo it should be smaller than 1 inch wide. It’s a logo that can go small but one should still be able to read the est. date in the logo design. Otherwise, the logo can go as big as needed for the design, whether it’s for a billboard or a small product in the store.

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FlatPackage

Label SizeMain Front Label:

*** inches by **** inches

Back Nutrition Label:

*** inches by **** inches

Lid Sticker:

*** inches by **** inches

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