Old SEO Versus Today’s SEO

By Alan Weiss

With Panda, Penguin and all the other Google updates, SEO has changed over the years. What used to work doesn’t anymore. I’ve created an infographic that breaks down the old and the new in SEO

Keyword Search

70% of search traffic comes from long tail key words

Content

Old SEO New SEO

Focused on how people engage with a particular brand and services

ROI focused

Singular keyword and page focused

Ranking focused

Old SEO New SEO

Focused on singular keywords Focused on keyword intent and search user needs

Focused on long tail searches

Old SEO New SEO

Create content for search engine

No regard to quality or relevance

Create content to provide valuable information

Focus on a particular group of audience

Old SEO New SEO

Create content for search engine

No regard to quality or relevance

Create content to provide valuable information

Focus on a particular group of audience

Links