Old Mediavs.

New Media

Hi! I’m Bart.

I work at web agency Netlash.

... and a few other companies:

Old Mediavs.New Media

Inspiration Session for Concentra - 15/12/2009

Hey media folks...What are you looking for?

Not Jesus but the Jester.

A few observations from an internet guy.

1. Content

2. Distribution

3. Information

4. News

5. Community

1. Content

2. Distribution

3. Information

4. News

5. Community

Is it the media’s job to deliver the quantity of content?

Content farms

www.answers.com

83 mio visitors in sept ‘091.9 mio USD revenue in sept ‘0938 mio webpages

www.demandmedia.com

pays 200 USD for 10 videoscreates 4000 articles a day

4000

a

day

4000

Opportunity or threat?

I believe there’s room for more content farms in local markets.

(Like Belgium.)

But you can’t beat these guys with 10 articles a day.

You will have to go *all out* on quantity.

And assume your public is just cattle.

(There’s an ethical issue.)

Is it the media’s job to deliver the quality of content?

Professionalism vs. Passion

Journalist: knows a lot about the process (journalism), but not about the topic.Amateur: is passionate about the topic, but doesn’t know the process.

You can’t beat these guys with a well-written superficial story.

You will have to go *all out* on quality.

My opinion:

* Go horizontal (very horizontal)* Go vertical (very vertical)* Go niche (very niche)

1. Content

2. Distribution

3. Information

4. News

5. Community

Are media about distribution?

Internet:

The first mass medium where the production tool is the same as the consumption tool.

Internet:

This changes everything.It’s not about distribution anymore.

2 brain teasers:

2 brain teasers:

* the network effect

2 brain teasers:

* the network-effect* website as an island

1. Content

2. Distribution

3. Information

4. News

5. Community

Is information this:

Text (+ photo)

?

Or is it this:

David McCandless

http://www.davidmaccandless.com

My opinion:

* Infographics are the new journalism* The way to beat bloggers...

New York Times Innovation Portfolio

http://innovate.whsites.net

My opinion:

* The web is interactive* Think ‘application’ i/o ‘article’

1. Content

2. Distribution

3. Information

4. News

5. Community

A radical revolutionin the past 10 years...

Poll:

How do you plan to meet up with your friends for a night on the town?

(Hint: it’s not about mobile telephony. It’s about planning *realtime* instead of planning ahead. Thanks to the cellphone.)

Always connected, always realtime.

http://www.thedailyshow.com/watch/wed-june-10-2009/end-times

The Daily Show - End Times3:03

“Give me one thing in there that happened today.”

Now! Now! Now!

(The Realtime Web)

1. Content

2. Distribution

3. Information

4. News

5. Community

Web 2.0

(Yeah, yeah. I know. It jumped the shark blah blah blah.)

The essence of the web (formerly known as Web 2.0):

* creation* social* distributed

The essence of the web (formerly known as Web 2.0):

* people want to create, not just consume* people want to share* it’s all about the network effect

Social search

Social search

Search is shifting from algorithm-based search to social-powered search.

Social search

If I want to know the capital of Estonia, I’ll turn to Google.

Social search

If I want to find a plumber in my neighbourhood that people I trust will recommend me, I’ll turn to Twitter or Facebook.

There is still a need for someone who can recommend the right ‘news’ to me.

A brand?A community?Common values?A face?

(Digital Curators)

1. Content

2. Distribution

3. Information

4. News

5. Community

Lots of questions...

?

Am I saying you’re doomed?

No.

Lots of possibilities and opportunities.

Time to grab them.

Questions?

Inspiration Session for Concentra - 15/12/2009

Bart de Waelebart@netlash.com

www.netlash.comtwitter.com/netlash