EYES

TOWARD

PROGRESS

PROBLEM

PROBLEM

AROUND THE WORLD, THERE IS AN ONGOING PROBLEM WHEN IT COMES TO EYECARE AND VISION, ESPECIALLY IN DEVELOPING COUNTRIES.

HUNDREDS OF MILLIONS OF PEOPLE LACK THE NECESSARY CARE THAT ENSURES A CERTAIN QUALITY OF LIFE WE OFTEN TAKE FOR GRANTED.

INTRODUCING OJOS.

OJOS IS AN EYEWEAR COMPANY.

OJOS IS A MOVEMENT.

OJOS IS...

S O C I A L LY- D R I V E N S U N G L A S S CO M PA N Y

D I R E C T LY P R OV I D E S V I S I O N F O R T H O S E I N N E E D O N A G LO B A L L E V E L .

MEET TYLER REYNOLDS FOUNDER OF OJOS AND EYECARE ADVOCATE

“I consider myself a social entrepreneur. I see that our generation has huge

potential to make a lasting impact in the world. I started OJOS as an engine

for good to make this impact. From green energy to simple consumer

products, trends and movements, such as OJOS, people and consumers are

given the opportunity to help those in need.

The OJOS: Eyes Toward Progress movement was founded in 2008 and aims at combating

vision problems by utilizing new and used eyewear from the collection of prescription

eyewear donations as well as manufacturing prescription lenses stemmed from the sales

of OJOS Eyewear. By purchasing from OJOS, the customer has the potential and ability

to bring vision and better the life of some someone in need. For every pair of sunglasses

sold, a pair of perscriptions lenses is donated.

DONATE>GIVE BACK>BRING VISIONMAKE THE WORLD A BETTER PLACE

THE FOUNDATION OF THIS BUSINESS IS SIMPLE

WHILE THE VISION IS THERE, OJOS REMAINS A YOUNG

COMPANY THAT IS MISSING A DISTINCT VISUAL IDENTITY.

LET’S TAKE A LOOK AT THE GUYS WHO ARE ON POINT.

WHO’SDOINGIT RIGHT?

WHO’SDOINGIT RIGHT?

TRENDY

DYNAMIC

STATIC

ALTERNATIVE

TOMS

OJOS

WARBY PARKER

THIS IS WHERE OJOS WANTS TO BE

COMMUNICATION

FOCUS DIFFERENCE

TREND

COMBATING VISION PROBLEMS AND GIVING THE GIFT OF SIGHT

BUY ONE/GIVE ONE

DONATE AND DIRECTLY GIVE BACK ON A GLOBAL LEVEL

HOW DOESOJOSOPERATE...

HOW DOESOJOSOPERATE...

FUNCTIONALLYSOCIALLY

MENTALLYSPIRITUALLY

FUNCTIONALLY“OJOS provides me with quality eyewear”

“I get to be a part of an unique socially driven community and want to continue to give and get involved.”

SOCIALLY

MENTALLY“OJOS gives me the opportunity to directly

give back to those in need of quality eyecare.”

“It’s quite a fulfilling feeling, knowing I was able to give the gift of sight to someone in need. What else can I do to help make a difference?”

SPIRITUALLY

BRAND CODE

PROGRESSIVEVISIONARY

EYEADVOCATE

VISIONCOMBATANT

PRODUCT/BENEFIT

POSITIONING

STYLING

MISSION

VISION

VALUES

OJOS provides quality eyewear not only to the consumer but to those in need through donations and in house produc-tion from sales.

OJOS aims to provide quality vision care to those

in need around the world.

To continue to grow, connect and provide visioncare world wide.

reliable, caring, committed, visionary, genuine

OJOS is the only eyewear company that directly gives back through their “eye care about the world” campaign.

grassroot, dynamic, west coast, impactful, modern

NOW LET’S

GETVISUAL

THE MARK Since OJOS has such a compelling mission, it only

makes sense to have a mark that matches; one that is

both visually bold and dynamic in both form and color. By

having the mark on an axis, this typographic treatment

allows the brand to have a forward-moving aspect that

hints towards the idea of progress and change.