Andrew Hall

THANKS!!

What?

Annual wine competition

Only OH and MI grapes

Independent

Timed to “The Game”

Why do this?

Localism … except not in wine

∅ restaurants ∅ stores ∅ minds

And … why?

“Terroir” :

Or why local matters in wine

“of the place”Special Unique

Ohio …wine?

“It won’t make you go blind anymore”

“There are worse choices…”

If consumer perception were marketing slogans :

“They make wine in Ohio?”

Yes, Ohio wine( a long time ago)

Nicholas Longworth and the Ohio River Valley (1840s)

Ohio Sparkling Catawba“transcends the Champagne of France”

Climate/labor =>Lake Erie (1870s)

PROHIBITION

Yes, Ohio wine(now)

Renaissance in the 60s-70s

Big business :

~125 wineries now

Approaching 1,000,000 gallons

Wine tourism

Origins

Say “No” to Beaujolais Nouveau

+Drink Local

+The Game

=Let’s have a competition!

First Annual

Let’s start small …

Cross tasting between wines

Get MI to do same

A little publicity

Whoa!

Or not so small…

Ann Arbor and Columbus

20 judges

56 different wines

An aside

Wines from each state not available in the other

Shipping restricted

Stupid laws

Ann Arbor

And so it begins…

28 wines

Veteran judges

Press

Columbus

Overkill on wines (54)

Overkill on judges (16)

But…

Exciting story emerges

Results

I am a coward

5 Winners declared

Follow-up event @ Alana’s

Pretty happy

Talk about it

Ohio Wine ProducersNational Wine Marketing

Follow ups:

Ohio wine blogOhio Wine SurveyOhio v. World

To the vines!

Traverse City

Ohio River Valley

Lake Erie

Looking for quality

Second annual

Getting better …

Focus – 11 wines / state

Wineries get involved

Results II

One winner this time

MI = 4 of top 5

Story of a vintage - 2007

And beyond

Restaurant placements

Better consumer acceptance

Push for quality

Integrated notion of food and wine and local

Why, again?

Commitment to see it through

Reward local quality

At end, it is a lot of fun!

ohiovsmichiganwineclash.com