OHANNA LAKLEY · “GINN” Heels $199.95 Givenchy Gladiator Ankle Boots $995 k-off the real thing...

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Transcript of OHANNA LAKLEY · “GINN” Heels $199.95 Givenchy Gladiator Ankle Boots $995 k-off the real thing...

JOHANNA BLAKLEYTHE NORMAN LEAR CENTER

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TRENDSETTERS

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THE STREET

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FAST FASHION

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WHY HASN’T COPYINGDESTROYED THE INDUSTRY?

Steve Madden“GINN” Heels

$199.95

Givenchy Gladiator Ankle Boots

$995

the knock-off the real thing

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WHY HASN’T COPYINGDESTROYED THE INDUSTRY?

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INNOVATIVE KNOCK-OFFS

Miu Miu

Chloe

Chanel Knock-off

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Knock-off

• Democratization of fashion

• Faster establishment of global trends

• Induced obsolescence

• Acceleration in creative innovation

THE VIRTUES OF COPYING

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EFFECTS ON THE CREATIVE PROCESS

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MAKING SOMETHING

TOO DIFFICULTTO COPY

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INCENTIVES TO NOT COPY

Alexander McQueen

INCENTIVES TO NOT COPY

Balenciaga

INCENTIVES TO NOT COPY

Rodarte

INCENTIVES TO NOT COPY

Galliano for Dior

FASHION DESIGNERS = COMEDIANS?

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SELF-COPYING

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International Comparisons

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JAPAN

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EUROPEAN UNION

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HOW DO WE ESTABLISH STANDARDS FOR

NOVELTY?

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U.S. DESIGN PIRACY PROHIBITION ACT

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GROSS SALES OF GOODS

HIGH IP INDUSTRIESLOW IP INDUSTRIES

Fashion’s Dirty Little Secret

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Idea/Digital Manifestation

Physical Fixed Expression

AppliedArt

Property (Art) Free(Utility)

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JOHANNA BLAKLEYWWW.READYTOSHARE.ORG

Veronica Jauriqui

JOHANNA BLAKLEYWWW.READYTOSHARE.ORG