Post on 16-Apr-2017
Where students fit into LinkedIn’s strategy
Students on LinkedIn 2
Students on LinkedIn 3
Our visionCreate economic opportunity for every member of the global workforce
Students on LinkedIn 4
The economic graphMapping every global connection between:
Opportunities Skills Companies Educationalinstitutions
People Professionalknowledge
Students are the fastest growing demographic on
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Students and recent grads are an integral part of the LinkedIn ecosystem
40M+student and recent graduates on LinkedIn globally
191universities in Turkey with LinkedIn profiles
1M+entry-level jobs posted on linkedin.com
We listened
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Our student recruiting strategy for employers
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Students on LinkedIn 10
Reach
Engage
Hire
Company Page
Career Page(s)
Targeted Ads
Targeted Jobs
Employee Profiles
Recruiter
Automated
Proactive
Reach
Engage
Hire
Bring your story to life with a LinkedIn Career Page• Setting up a student specific view will
dynamically serve content that is most relevant
to them
• Videos and testimonials allow you to focus on
messaging that resonates most with students
Students on LinkedIn 12
Students on LinkedIn 13
Some best practices fromTurkey
Reach the right student with targeting information found in our rich profile data
Elif KayaEcon Major and Aspiring Financial AnalystIstanbul, Turkey Financial Services
Current Istanbul UniversityPrevious Ankara UniversityEducation Ankara University
277 connections
Background
EducationIstanbul UniversityEconomics, M.A.2014– 2016 (expected)
Groups
Graduation Year
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Groups
Student
SchoolGeography
Skills, Honors, Awards
Degree type
www.linkedin.com/elifkayaConnect
Field of Study
SummaryI’m in final year starting to look for roles in the financial industry. As an economics major,I’m fascinated by the invisible forces that shape our world.
Students on LinkedIn 15
Expand your reach by targeting the right students and start a new following
You’re Invited! LinkedIn is coming to campus
Thursday, March 20th
Register
March 20th2016
Promote your jobs to a highly engaged audience Students are twice as likely to engage with a job on mobile
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Student jobs portal View and apply to jobs on mobile
Account ManagerLinkedIn
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Engage students and recent grads with content showcasing your employment brand
Students on LinkedIn 18
Some best practices fromTurkey
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Employment branding media keeps you top-of-mind year-round with students and recent grads
Targeted InMails
Status updatesTargeted Ads
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Targeted InMailsDrive action with targeted, personalized messages• Scale your recruitment efforts and stand out to
students and recent graduates
• Drive student interest and build a pipeline of qualified
candidates
Next steps
• Download the Student Recruitment 2.0
playbook
• Contact us with any questions you have
• Start reaching, engaging and hiring great
students