Odessa StartUp Day_Startup Crash Test_Анатолий Петровский (Ringostat)

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Startup Crash Test Анатолий Петровский (Ringostat)

Transcript of Odessa StartUp Day_Startup Crash Test_Анатолий Петровский (Ringostat)

Call tracking and VirtualPBX SaaS

Ringostat

Phone calls =

conversions that

WEB-analytics

services can’t see

Ringostat gives the unique phone

number for each visitor on WEB-site

Buy flashlight

Cool boots

Great hat

Leather coat

1-855-555-XXXX

1-855-555-0001

1-855-555-0002

1-855-555-0003

1-855-555-0004

When visitor calls it’s time for magic!

1-416-555-3456

1-855-555-0001 Source

Buy flashlight

Visited pages:

Benefits of our solution

Technical:

Geography flexibility.

Unique call rating system.

Maximum automation.

Users:

Fully customizable reports.

Call-center workplace in the

browser.

Own CRM system.

Partners:

Partners dashboard.

Comission payback.

API.

Our market

Active marketing, have clients

Have clients

Planned November 2014

Planned April 2015

Planned November 2015

Competitors:

RU UA UK US

calltracking.ru istat24.com.ua infinity-tracking.com

freespee.com

responsetap.com

callfire.com

calltrackingmetrics.com

mongoosemetrics.com

ifbyphone.com

The main source of income — monthly fee.

We offer 3 different subscription plans:

55%20% 25%

IntegrationsDirect

Agencies

Distribution channels

RoadmapQ4 2014 Q1 2015 Q2 2015 Q3 2015 Q4 2015

Core

PBX

CRM

Partners

Markets

Marketing

Features

SalesForce

integrationTraction

White-Label

Click to call

Callback

KZ RU ES BY PLIT

GRUS CA

CZ

SK

SI

ME

HR

FR

TR

NL

LT

LV

Education and

certification

AR BR MX

Integration with popular

CRM (depending on demand)

AdWords

integration

Popular CMS

plug-ins

Calling

queuesVoice recognition

Affiliate program

API phone number

purchasing

RTB

integrations

OWN seminars and webinars

in different countries

Solution for outbound

marketing

PBX core

refactoring

Our Team

Oleksandr MaksymeniukCEO

Anatolii PetrovskyiCTO

Konstantin CherviakovCustomer support, content manager

Current indicators

Active Projects: 44

Churn Rate: 12%

Average bill: 60 USD

Conversion of visitors to registrations: 4.1%

Cost of new visitor: 0.5 USD

Average Acquisition Cost of registration: 12 USD

Conversion registrations to active projects: 12%

LTV: 228 USD

M&A deals on the market

May 2014 - Responsetap

6,7М by Beringea and Eden Ventures

Total funding: 9,4M

December 2013 - Ifbyphone

9M by Jumpstart Ventures, Apex Venture Partners, Origin Ventures, SSM Partners, River

Cities Capital Funds

Total funding: 36,8M

October 2012 - Freespee

4,5M by Sunstone Capital

Total funding: 7M

Infrastructure (office, computers, etc.).

Effective team.

Financial accounting.

Seed investor Netpeak — can provide in terms of consulting acces to specialists in:

SMM, SEO, PPC, analytics, etc.

Fully functional, has been tested and proved its utility and efficiency for clients.

High flexibility of the product makes it easier to scale it and enter new markets.

Self-sufficiency reachable at 420 active projects.

Low cost of development, due to basing in Odessa, Ukraine.

Ringostat added to the official catalog of applications for Google Analytics.

Project Benefits

We already have

Petrovskyi Anatolii

a.petrovskyi@ringostat.com

+380 (63) 872-91-26

+1 (855) 4-222-555