Post on 01-Jan-2016
April 20, 2023
A case study of Lithuanian-Nordic project Heja Norden!
Saulius Abraskevicius, Information adviserThe Nordic Council of Ministers Office in Lithuania
April 20, 2023
What will it be about?
• Nordic Council of Ministers in the Baltic States & Russia
• Project Heja Norden! – background, presumptions and goals
• What, how and when? Time for action
• Events of the sports week
• Media coverage
• Visual evidences
April 20, 2023
Nordic Council of Ministers in the Baltic States & Russia
• Inter-governmental cooperation: 5 countries and 3 autonomous regions
• Baltic States since 1991, Russia since 1995
• Cross border coop, research and education, social and health issues, environment and culture
• NCM Lithuania – 1 big annual project promoting Nordic countries
• Ultima Thule (2004), Vilnius Alibi (2005), Friends from the North (2006), Common shores (2007) and Heja Norden! (2008)
April 20, 2023
Heja Norden! – background, presumptions and goals
• Lithuanians are less active in doing sports than Nordic inhabitants, 50% vs 20%
• Not everything is money; different attitudes
• Lack of physical activity – impact on health, life duration and happiness?
• Same region – different values
• Present Nordic experience in promoting physical exercise and sports for all
• Bring Nordic sports that are less known in Lithuania
• Initiate discussion on how to improve the situation in sport
April 20, 2023
What, how and when? Time for action
• A series of Nordic Sport Events Heja Norden!, Vilnius, Lithuania
• Special website on the Internet www.hejanorden.lt
• Competition Photo Games (April 14 – May 18)
• Experiment Week on a Bicycle (May 7 – May 14)
• Different sport events (May 10 – May 18)
April 20, 2023
Events of the sports week
• Opening event Carry her on your arms! / Wife carrying, ca 250 participants
• Curling tournament for families Play with your family, ca 100 participants
• International conference Sports for all: Experiences of Nordic countries and Lithuania, ca 200 participants
• Cultural orienteering/ searching for Nordic footprints in Vilnius, ca 150 participants
• Introduction seminar in Nordic walking for coaches, ca 30 participants
• Nordic sport open-air festival in Vingis park, ca 600 participants
April 20, 2023
Media coverage
Media type/Event
Internet media Press TV Radio Total
Wife carrying competition 11 11 5 2 29
Experiment Week on a bicycle 7 4 3 1 15
Open air Nordic sports festival 5 4 1 - 10
Cultural orienteering 2 1 - 1 4
Curling tournament for families 3 - - - 3
International conference Sports for all
1 1 1 - 3
Competition Photo games 1 1 - - 2
Seminar on Nordic walking - - - - 0
Total 30 22 10 4 66