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Harnessing Internet for Marketing
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How to Get Found... Online
Be Remarkable
Create Content
Optimize Content
Promote Content
Measure Results
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Internet Marketing
Why
Quantify
Simplify
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I dont need a website because
I dont worry about my web
presence because
Im not on those social media
sites because
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Why Internet Marketing
Top places people look to find a business(ComScore)
31% visit search engines
30% look in print directories
19% use internet directories
11% look at local search sites
3% use newspapers or magazines
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Why Internet Marketing
$5-to-$6 offline purchases are influencedby online for every $1 spent online (MIT - 2005)
97% of Internet users gather shopping infoonline 51% explicitly shop online, purchase offline
70% use local search to find local businesses
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Why Internet Marketing
Why Social Media? I Dont Get It
Content now indexed by search engines
Visited by 67% of online population (Nielson)
36% use social media regularly
More popular than email - 68% to 65% (Nielson)
Over 35+ demographic fastest growing 45-65 demo larger than 13-17 age demo (Wired)
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Your Web
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Internet Search Marketing
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Google PageRank Algorithm
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Search Return Key Factors
Which Keywords
Keyword Density
KeywordProminence
Link Popularity
Relevancy
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Keywords High Traffic and Search
Volume
Low Competition
Niche Keyword Phrases
the Long-Tail Keywords Optimized Website Landing Pages
Titles
Descriptions
Profiles Interests
Bios
Introductions
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Link PopularityBacklinks!
Backlinks!
Backlinks! Considered an
Endorsement for theRecipient Website
Customers, Clients,Partners
Social/Shared Bookmarks
Illustrate Popularity Positive Reviews and
Citations
Remember Linking Your
Online Profiles, etc
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Relevancy
Let sym (F) be the set of predicates/functors in F
The direct relevance between Fa and Fc is:|sym(Fa) sym(Fc)|--------------------
|sym(Fa) sym(Fc)|
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Relevancy
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Relevancy
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*** Content & Backlinks ***
Which Keywords
Keyword Density
KeywordProminence
Link Popularity
Relevancy
Search Return Key Factors
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Your Web Toolbox
Keyword Tools (free)
Wordtracker.com
Google Adwords
Keyword Ideas Market Samurai
Keep a Toolbox ofInternet Marketing
Best Practices
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Your Google Toolbox
Google Profile
Local BusinessCenter
Adwords
Keyword Ideas
Google Analytics
Google Alerts Google Reader
Google Docs
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Measure Effectiveness
Google Analytics
OnPage & OffPage
Alexa.com
Technorati.com Omniture.com
Directories
Bookmarking Content / Backlinks
Your Sales!
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Your News & Info Clipping Service
Reconnaissance
Monitor and Track Industry
Your Business Competitors
Other Interests
Google News Google Alerts
Google Reader
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Online You Are aLand Barron and Media Mogul
Barker / Billboards TV and Radio Stations Rolodex
Local Directories / GPS Business Scrapbooks Photo Albums Op-Ed / Editorial Pages
Book Clubs Clipping Services Real Estate
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Real Estate - Local Directories
Claim Your BusinessProperty !!!
The Google 10-Pack
Google Maps Other Trusted and
Established Directories
Keyword and Long-
Tail Optimized Backlink Where Ever
Possible !!!
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Social Media - Marketing Keys Do Not Overtly Sell
Its not about you
Participate in YourAudiences Lifestyles
Events
Conversations
Develop a Tribe
Private/Business Pages
Guide and Lead to YourSolution
Etiquette
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Networks of Social MediaCommunity
Content
Conversation
Publishing Networks
Social Networks
Media Networks
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Your Op-Ed & Editorial Pages
Blogs and Articles
High Authority Levelin Search Returns
Industry Expertise
Target Audience
Develop Traffic and
Readership Develop Brand
WordPress Platform
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Your Book Club
Social Bookmarking
Have Bookmarks AccessibleOnline
Illustrates a Positive BacklinkEndorsement forYour Site
Internet Marketing Uses:
Promote Your Website www.socialmarker.com
Ping Search Engines for BlogPosts pingomatic.com
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Your Talk Radio / Billboard
Twitter Social Network
SUS
(share update service)
1382 % Yr/Yr Growth +50 Million Users
Growing ~ 8M / month
31 Median Age
Under 44 Mobile Usage Driven
Schedule Submissions
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Your Business Scrapbook
Facebook Social Network - SUS
+350 Million Users use daily
+45 % Yr/Yr Growth
33 Median Age 26 in 2008
More 45-65 than 13-17
Women 55+ Fastest
SMBs Fan Pages
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Your Rolodex
LinkedIn Social Network
Founded 2003
HR Recruiting Tool
+50M Users adding 1 user / second
7.7M Unique Monthly
5.6 % Growth Sept
39 Median Age (40 in 2008)
Involvement in Rolodex
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Your Photo Album
YouTubeFlickr
Media Networks
YouTube 1 Billion Views / Day
Video Usage +53%
91% Yr/Yr Growth
Flickr 2004 Yahoo Founded
+4B Photos
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YourWebInConcert.com
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Automate, Automate, Automate
Worth the Price of Admission
Ping.fm
TubeMogul.com
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Internet Marketing Best Practices
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To Your Success !!!
I know the price of success:
dedication, hard work, and an unremittingdevotion to the things you want to see happen.
~ Frank Lloyd Wright
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Internet Marketing Frontiers
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The End
Purposely Made Blank for
End of Presentation
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YourWebInConcert.com
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_______________.com(the Solution)
Twitter__________
YouTube/Flickr
__________Facebook
__________
Social
Bookmarkers__________
News Clipping
Service__________
LinkedIn__________
Client Sites__________
Partner Sites__________ Advertiser Sites
__________
Blog__________
-_________
-_________-_________
__________________________________________________
Other Tools
LeadCapture
Conversion$$$
Local Directories__________
________________________________________
YourWebInConcert.com
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_______________.com(the Solution)
Twitter__________
YouTube/Flickr
__________Facebook
__________
Social
Bookmarkers__________
News Clipping
Service__________
LinkedIn__________
Client Sites__________
Partner Sites__________ Advertiser Sites
__________
Blog__________
-_________
-_________-_________
__________________________________________________
Other Tools
LeadCapture
Conversion$$$
Local Directories__________
________________________________________
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PageRanks-Example
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