Objectives:1. To learn why advocacy is one of the

roles of CSOs.2. To learn the process for developing

an effective strategic advocacy campaign

3. To learn practical tools to develop an advocacy campaign

Advocacy is the process of managing information and knowledge strategically to change policies/practices or attitudes/behavior/beliefs that affect the lives of people, especially the disadvantaged.

AUSTRALIAN LAUNCH 6 OCTOBER 2009 SYDNEY, AUSTRALIA

Issue

Problem

External Context

Internal Resources

Strategy

Action

Evaluation

Mission/mandate

Phase Stage of the issue Approaches

1 New demand/issue Awareness raising

2 Raising awareness among decision makers

Policy proposals

3 Taking the issue forward

Negotiate support

4 Workable plans, implementation begins

Demand resources

5 Solutions implemented Monitor the impact

Select an issue that will make the foundation of your advocacy plan (e.g. HIV/AIDS, gender justice, literacy, climate change, education financing, youth empowerment)

Process: 1. Work in your learning groups 2. Share each process3. Strategic advocacy plan for your

learning groups4. Brief report of plan

Inadequate problem analysis leads to• Focusing on effects of

problems• Addressing the issue

in a broad and complex manner

• Making unrealistic, irrelevant, wrong demands

Adequate problem analysis helps us to• Define specific

objectives and priorities

• Have clear answers/suggestions

CSOs can use community level data for policy analysis

1. List all the possible problems affecting an issue

2. Map them onto a problem tree3. Identify

Effects – as branches – Goal Core problem – as trunk – Aim Causes – as roots – Objective

2. Context and Internal Resources SWOT analysis

• Internal strengths and weakness• External opportunities and threats

Maximize strengths and use opportunities

Reduce weakness and avoid threats Realistic strategy to impact on issue

Strategies include• Aims• Objectives and indicators• Targets: individuals not institutions• Audiences: influential with the target• Approaches: based on resources and

stage of issues, access to audiences• Action plans• Resources & budgets(Background information: political context,

previous related work, consultation process)

Aim: general declaration of intent for advocacy e.g. Governments should contribute at least 3% of their national education sector budget to adult literacy programs

Objectives: must be SMART S: Specific

M: Measurable A: Achievable R: Relevant T: Time specific

A stakeholder is anyone who is affected or who has some influence over the issue you are working on

Analysis to identify who you should influence (target)• Not only who we will mobilize

1. Brainstorm all the people (not institutions) who have interest or a potential influence over the issue.

• Be specific• Be creative

2. Ask two questions for each stakeholder

• How importantly does the stakeholder view the issue?

• How influential is the stakeholder over the decisions made on the issue?

Identify target (decision maker) responsible for change • Informal and real decision maker• Make decision vs approve decision

Who and how audience influence target

1. Rational: influencing through the weight of rational argument, e.g. child labor

2. Collaboration: influencing by collaborating with the target, e.g. seminar

3. Legal: using independent legal system e.g. suit against offending companies4. Political: mobilizing outside through

pressure e.g. labor union, faith groups,

Use politics, not use anyone politically

Election Campaign in India Financing for Education Campaign Mobilization

Requires logistical skills Opportune moment and location

e.g.• G8 summit • Literacy day (Sep. 8)• EFA high level group meeting• CONFINTEA

Impact • Was the policy changed?

Do not confuse success in activity with policy change

Difficult due to the question of attribution

Efficiency• Cost effectiveness• Any alternative measures?