Post on 01-Nov-2014
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Session 1 | July 16, 2009Rebecca Krause-Hardie
AudienceWorks
This program is made possible with support from
American Express Foundation
and the New York State
Council on the Arts, a State Agency
NYS ARTS presents
ArtsForward Leadership Training
Webinar & Blog Series
NYS ARTS presents
ArtsForward Leadership Training
Webinar & Blog Series
Rebecca Krause-Hardie - Today’s Moderator
Social Media - Quick Overview Tracking down Conversations Beginning to Listen Listening Tools and Tactics Building Capacity Rural and Urban - a few insights Q & A
Let’s look at our models of communication….
My Org One
One to One
One to Many
My Org
Many to Many
My Org
Personal relationships
close rate on referrals 75% close rate on direct mail 2% What is the value of those relationships? The power is both positive and negative
Flickr attribution Amit Gupta
Flickr attribution opxphile
Flickr attribution Andy Woo
Flickr attribution ClickFlashPhotos
Flickr attribution avriette
Flickr attribution kitchenkam
“resources accumulated over time in human relationships” = the basis for friendship Sharing Trusting Valuing Supporting Responsive
My Org
My Org
facebookblogs
Culture and art specific social sites Facebook Subscribe to blogs Subscribe to ‘alerts’ Subscribe to ‘feeds’ of keywords
Setting up ‘feeds’ with Google Reader Google alerts Del.icio.us Twitter searches Technorati searches
Set up accounts Set up and test keywords Subscribe to feeds Refine our searches Share what we learn Do something with it
Use the subscribe button to add to your reader
Note the authority ranking
Rural users have roughly 1/3 as many friends as Urban users
Rural users tend to make friendships off-line then move them on-line
Rural people view the internet as a place to connect to people they already know
Rural women users set their profiles to ‘private’ at much higher rates then others
Networks of rural users tend to be nearby
Only 20% live more than 414 miles away
20% live more than 948 miles away
Share your learning Experiment Begin with little things Failing is okay Network with colleagues Partnerships are powerful
Google Reader as your Dashboard Share things of note (Shift S) Email to core team (click on E on keyboard) Sort your feeds into folders Fine Tune your searches - iteratively
What are you learning? What is the business value? Who needs to hear this? How will you respond? Listening is for the entire
organization
It’s all about relationships!
Continue the conversation with Rebecca on the
NYS ARTS Blog
Playback today’s session or review the slides on the blog and then post your comments about this course or ask questions on the NYS ARTS BLOG
www.nysarts.typepad.com
Next session July 30 | Thinking Strategically about the Shiny New Toys