MARCH 2014

Who we areSIMONE FAVARO

Digital marketing consultant, holds classes

and seminars on social media and

communications for public and private

institutions. In 2013 published the book

Business Networking: how to use the social

web for creating professional realtionsPAOLO PINZUTI

Born in 1978, bachelor in international and

diplomatic sciences, blogger and journalist,

he works since ever in marketing and

communication with a special focus on

sutainability

The projectThe Nuovo Levantino is the first online

magazine in Italian aiming to tell Izmir and all

what happens in Turkey

Aims of the Nuovo Levantino are:

• to tear down cultural and linguistic barriers

which hinder exchanges between Italy and

Turkey

• to promote the integration among people,

institutions and companies operating in

Turkey

The structureThe Nuovo Levantino is a website divided into

categories which represent the main area of

editorial interest:

Policies

Business and Economy

Culture and Events

Tourism

Resources

Blog

ChannelsNewsletter Social Media

CommunityITALIAN NIGHTS

Every 2 weeks

20-25 attendees

New projects coming...

Target AudienceThe Nuovo Levantino addresses to 5 target

audience:

1. Italians living in Turkey

2. Italians temporary in Turkey due to work

reasons

3. Italian levantines

4. Italian speaking Turks

5. Italians not living in Turkey who want to

visit or invest into the country

Target ProfileWomen Men

Overall 54% 44%

Age (Main segment) 25-34 25-44

Country (Main segment) Turkey Turkey

People Engaged 53% 45%

Statistics

84% of total VisitsAre from Turkey and Italy

*Period: 1/02/2014 – 28/02/2014

1.000 unique visitors2,219 Page Views

StatisticsBY CITY PER COUNTRY – TURKEY*

Izmir63%

Istanbul21%

Ankara7%

*Period: 1/02/2014 – 28/02/2014

StatisticsBY CITY PER COUNTRY – ITALY*

ROME16%

MILAN11%

Catania10%

*Period: 1/02/2014 – 28/02/2014

Strenghts• The first Turkey’s online magazine in Italian

• A Multi-channel project (On and Off Line)

• Fast growing community of Italian and

Turkish managers and enterpraneurs

• Strong relationships with local branch of

Italian institutions

OpportunityYou can use Il Nuovo Levantino for:

• Reaching the Italian community in Turkey

• Reaching business partners in Italy

• Reaching the Turkish community in Italy

How ?We can help you in different ways according to

your needs:

• Marketing activities (on and off line,

integrated, customized and non convential)

• Public Relations (Events organization in

Turkey or in Italy)

• Business Development (scouting for new

opportunities, partners)

Thanks !

SIMONE FAVARO

: linkedin.com/in/simonefavaro

: 0533 249 6188

:

simone.favaro@nuovolevantino.it

PAOLO PINZUTI

: linkedin.com/in/ilpinz

: 0541 782 2080

:

paolo.pinzuti@nuovolevantino.itwww.nuovolevantino.it