The NuCanoe Opportunity

The NuCanoe is a boat that gives people a greater ability to pursue activities on the

water.

What is NuCanoe?

Enhance Your AbilityTo Fish To Recreate

To Hunt

To Dive To RowTo Paddle

What is NuCanoe?

Why NuCanoe?

Confidence on the Water

Why NuCanoe?

• Great stability and easy to use• No training or experience required• Allows you to focus on your activities

Greater FunctionalityWhy NuCanoe?

• Versatile design lets you do more

• Configurable to suit your needs

Superior ComfortWhy NuCanoe?

• Upright seating position enables better posture and straight or bent legs

• Wide variety of seating options

• Enjoy being on the water for hours

Multiple OptionsWhy NuCanoe?

• Fishing, hunting, paddling, rowing…

• Lakes, rivers, saltwater…

• Paddle, row, or troll

• One, two, or three passengers

Better ResultsWhy NuCanoe?

• Greater success in your activities

• More enjoyable experiences on the water

NuCanoe for Who?

SportsmenNuCanoe is for

• Looking for a better way to fish or hunt

• Concerned with fishing and hunting, not paddling

Active AdultsNuCanoe is for

• Seeking enjoyable experiences on the water

• Desiring comfort, safety, and ease of use

FamiliesNuCanoe is for

• Looking for safe and fun activities

• Wanting something fun for the whole family

The NuCanoe Opportunity

Participants Purchases

Paddlesports 5,900,000 $371,000,000

Fishing (w/ Boats) 17,000,000 $7,500,000,000

Waterfowl Hunting 2,300,000 $934,803,000

Marine 31,900,000 N/A

• Significant end use market size

• A better tool instead of a new activity

The NuCanoe Opportunity

• High utility product provides great value

• NuCanoe benefits are desired by consumers

• Differentiated from other canoes, kayaks, & boats

The NuCanoe Opportunity

Achieving Business Success

• Broad end-use markets to sell in to

• Attract new customers to your store

• Significant accessory and follow-on sales– Accessories average 50% of boat sales

Achieving Business Success

• Universal hull & modular accessories reduce retailer inventory levels

• Protected dealer territories and no box stores

• Great margins and shipping programs– Super Simple Shipping Program

Achieving Business Success

NuCanoe HighlightsResults & Successes

• The NuCanoe was designed by Tim Niemier, founder of Ocean Kayak

– First NuCanoe sold in 2006

• Sales Growth (YoY)– 2007: 305% – 2008: 147%– 2009: 7%

• 72 Dealers in US and Canada

NuCanoe Highlights

NuCanoe HighlightsNuCanoe Dealer Map

NuCanoe Highlights

0

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Red

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Sales by Color

Sales by Model

28%

72%

NuCanoe 10 NuCanoe 12

Sales by Dealer Type

56%

44%

Premier Standard

NuCanoe Highlights

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Northeast South Midwest West Canada

Sales by Region

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2009

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Outdoors Paddlesports Sportsman Rentals & Rec Other

Sales by Dealer Type

2008

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www.nucanoe.com