Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est....

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Transcript of Notes: 1.Cool FM transmission area – est. universe 1,003,000 2.Downtown transmission area – est....

Notes:1. Cool FM transmission area – est. universe 1,003,0002. Downtown transmission area – est. universe 1,460,0003. *Q Network – est. universe 619,000.4. U105 transmission area – est. universe 889,0005. Citybeat transmission area – est. universe 567,000

Commercial Radio Listenership - Northern IrelandCumulative Weekly Audience (Reach)

RAJAR Period Ending September 2014. Base: IR Region Ulster TSA Reporting period 6 Month *Most stations do not cover the whole TSA apart from those indicated ***

(All Adults Estimated Universe 1,478,000)

Station

WeeklyReach(000)

Weekly Reach (%)

AverageHours

Weekly Reach in

own TSA%

All Radio 1,309 89 20.4 89

Downtown & Cool 594 40 8.6 41

Downtown Radio 269 18 8.6 18

97.4 Cool FM 372 25 7.5 37

Citybeat 96.7/102.5FM 127 9 6.3 22

Q Network 117 8 7.6 19

talkSPORT (Regional)*** 102 7 4.5 7

Classic FM (N Ireland)*** 89 6 4.9 7

U105 193 13 8.8 22

NI Radio Listenership Q2 2014% Profile

Station 15-24 25-34 35-44 45-54 55+ Total

Downtown & Cool 24% 22% 16% 19% 19% 100

Downtown Radio 14% 15% 13% 22% 36% 100

97.4 Cool FM 30% 28% 19% 16% 6% 100

Citybeat 96.7/102.5FM 26% 26% 21% 20% 7% 100

Q Network 18% 24% 21% 18% 19% 100

talkSPORT (Ulster)*** 27% 25% 21% 14% 13% 100

Classic FM (N Ireland)*** 9% 14% 15% 10% 52% 100

U105 12% 18% 15% 24% 31% 100

RAJAR Period Ending 14th September 2014. Base: IR Region Ulster TSA Reporting period: 6 Month Note: Stations do not cover the whole TSA apart from those indicated ***

(All Adults Estimated Universe 1,478,000)

Commercial BBC

All Radio Provincewide:Weekly Reach

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

951

594

372

269193

127 114 101 8914

918

525

335

213140 127

30

Local National

Commercial Radio ProvincewideWeekly Reach

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area.

Cool F

M*

Downt

own

Radio

*U10

5

*City

beat

*Q N

etwor

k

talk

SPORT

Class

ic F

M

Absol

ute

Radio

372

269

193

127114

10189

14

12%

23%

11%24%

31%

*Q Network*U105Citybeat*Cool FM*Downtown Radio

Commercial Radio Provincewide:

55%

Source: Rajar 2014 Q3 Downtown Radio TSA. *Stations marked with an asterisk do not cover the whole of this Total Survey Area. Total Hours Listened

Share (%) of Hoursamong local commercial radio competitors

Source: RAJAR 2014 Q3 Downtown Radio TSA

ALL ADULTS 15+ 269,000ALL MEN 122,000

ALL WOMEN 147,00015 – 24 37,00025 – 34 41,00035 – 44 35,00045 – 54 60,00055+ 97,000ABC1 106,000C2DE 163,000

Downtown FMWeekly Reach

ALL ADULTS 15+ 372,000ALL MEN 158,000

ALL WOMEN 214,00015 – 24 113,00025 – 34 106,00035 – 44 71,00045 – 54 60,00055+ 22,000ABC1 180,000C2DE 192,000

Cool FMWeekly Reach

Source: RAJAR 2014 Q3 Base: 97.4 Cool FM TSA

Downtown & Cool FM CombinedWeekly Reach

RAJAR 2014 Q3 Downtown Radio TSA*Total Downtown (Bauer Northern Ireland) consists of Downtown Radio and 97.4 Cool FM

ALL ADULTS 15+ 594,000ALL MEN 257,500

ALL WOMEN 336,50015 – 24 140,00025 – 34 130,00035 – 44 98,00045 – 54 114,00055+ 112,000ABC1 267,000C2DE 327,000