North face packaging and branding

Post on 02-Dec-2014

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Transcript of North face packaging and branding

Packaging

CDA redesigned the entire global packaging system for The North Face, to demonstrate the company's efforts towards greaterenvironmental sustainability as well as to communicate its technological leadershipin the outdoor industry. 

The redesigned system now incorporates materials with 100% post-consumer waste, and prints with environmentally-friendly inks.

Tag

Introductions of•Brand•Technology•Knowledge of hiking•Maintaining

Branding

• North face race event• The North face 100 Running • Camps

• Introduction folder

• App for cell phone