Going Beyond the Newsletter:

Five essentials for crafting an engaging email marketing program

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Your hosts today are:Jim Hitch, Agency Relations Manager

& Suzanne Norman, Director of Community Relations

• How do I inspire people to join my list?• How can I keep my content fresh?• How do I focus my email strategy?• How can I add style to my campaigns?• What do those response numbers mean, anyway?

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THE FIVE BIG ONES.Common questions from non-profits getting started

with email marketing

How do I inspire people to join

my list?

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Put a signup screen on your website.

Or, on your blog.

Give folks an incentive.

What works for you?

• At the annual fundraising banquet• On the phone with your supporters• When taking bids for an auction• In print ads and direct mail•When volunteers are giving time• Anywhere you interact with your donors

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How do I keep my content fresh?

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Send a newsletter.

Send a welcome note.

Ask for donations.

Send a confirmation.

Thank your donors.

Send an invitation.

Highlight your sponsors.

Or your volunteers.

Send a staff newsletter.

How do I focus my email strategy?

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* what you’re sending

* who’s sending* how often you’re sending

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Set a sustainable expectation.

Send when you have something relevant to say.

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How do I make sure my emails are stylish?

On the Wild Side: What Happens to Birds During Hurricanes?

Write an enticing subject line.

Create a consistent look with fonts and images.

Keep the important stuff at the top.

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What do those responsenumbers mean, anyway?

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Experiment!But not with actual chemicals.

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No calculus questions, please.

Begin the brilliantly insightfulQ&A now.