Nonprofit Insights: Future Forecast - Four Big Shifts That Will Change Volunteerism...for the Better

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As society evolves, so too does volunteerism. Are you ready? How will today's cultural shifts influence the needs and desires of your volunteer supporters? What can you do to address these needs both now and into the future? VolunteerMatch and expert consultant Tobi Johnson kicked off the Nonprofit Insights webinar series in 2014 with an exploration of four thought-provoking cultural and scientific trends that will transform how we engage volunteers for our organizations...and may even make your program stronger and better.

Transcript of Nonprofit Insights: Future Forecast - Four Big Shifts That Will Change Volunteerism...for the Better

Future Forecast: Four Big Shifts that Will Change Volunteerism…for the Better

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Meet Our Speaker

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Tobi JohnsonTobi Johnson & Associates@TobiJohnsonTJAtobijohnson.com

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Happy New Year!What’s Your Mantra for 2014?

Enter it in the chat box or tweet it.

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Future Forecast: Four Big Shifts that Will Change Volunteerism…for the Better Tobi Johnson, CVA

VolunteerMatch Nonprofit Insights SeriesJanuary 8, 2014

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Tobi Johnson, CVA

Tobi Johnson & Associatestobi@tobijohnson.com206.799.9038www.tobijohnson.com

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Then and Now …

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Volunteerism is More Sophisticated than Ever

Maturing Profession CVA & Other Volunteer

Management Competencies

Technological Advances Social Media & Smart

Phones

Changing Society Increasing Demand for

Tailored Solutions

Cross-disciplinary Thinking

Psychology of Giving

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+Shift #1: Advances in Brain Science & Neuroleadership

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• Utilizing volunteer administration practices that work with human nature not against it.

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Challenge

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Shift to Using Brain Science

Focus on legacy volunteer program policies and procedures

Reliance on charismatic (and rare) volunteer leaders to maintain team morale

Traditional volunteer reward and recognition activities

Use of human motivational triggers to develop leaders

Focus on minimizing threat and maximizing reward in organizational cultures

Team happiness cultivated through evidence-based practices and team traditions

Now Future

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Poll: Have you used brain science to deepen volunteer engagement?

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+Trend #2: Discoveries in Human Performance & Talent Development

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• Designing volunteer training, teambuilding, and leadership models that make the most of volunteer skills and talents.

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Shift to Talent Development

Predominance of instructor-led volunteer training and orientation

Continued turnover and churn of volunteer talent

Extrinsic rewards used to recognize volunteer contributions

Knowledge transfer fostered though informal volunteer-led learning networks

Use of best practices in talent development, directly aligned with program goals

The deeper meaning of work reflected in volunteer recognition

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Poll: Have you updated your volunteer training or talent management practices to include informal learning?

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+Trend #3: Migration from Solely Virtual to Virtual and Mobile

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• Aligning organization and volunteer and communication media and methods.

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Shift to Mobile

Over-reliance on a single method of communication with volunteers

One-way volunteer info blasts

Virtual volunteering discouraged or undervalued

Volunteer communication strategies align with mobile lifestyles

Two-way, social communication that fosters a greater sense of community

Deliberate strategies to reduce perceived virtual distance

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Poll: Do you currently use mobile technology to connect with volunteers?

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+Trend #4: The Increasing Importance of Data

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• Analyzing data in order improve individual volunteer programs and the field of volunteerism as a whole.

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Challenge

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Shift to Data Literacy

Minimal performance management of volunteer human resources management

Organizational data silos

Time and flexibility for experimentation, combined with reflection, unavailable

Common performance indicators and benchmarks used for program accountability

Global collaborative data sharing to inform evidence-based practice

Experimentation and failure embraced for what it can teach us

Now Future

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Poll: Have you recently changed how you measure your program performance or impact?

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29+Visit Us Today!

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+Tending the Garden

30Rather than solely the act of “helping out,” volunteerism is a kind of self actualization.

It represents a profound and personal search for meaning.

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31+Questions, Thoughts, Ideas?

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Next Webinar:

Volunteering & Employment: Benefits for Individuals, Nonprofits and Companies

http://learn.volunteermatch.org

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January 15, 2014