What % of people do not possess at least one

NOKIA ?

VERY FEW

Based in Finland

Foundation laid in 1865 by Finnish Engineer Fredrik Idestam.

In the 1960s, Nokia became a conglomerate, resulting from a merger of Idestam’s

Nokia AB, and Finnish Cable Works Ltd .

Nokia is headquartered in Espoo , Uusimaa.

Fredrik Idestam

NOKIA has over 1 billion users .

A global market share of 33 percent in 2010.

38% of all mobiles sold in the world in 2008.

What have been the keys to NOKIA’s global strength ?

All price points

All markets.

1.

2.

Durable

Reliable

Affordable

3.

Have a finger on the

pulse of every

country and their

culture.

4.

Developed GSM

- To roam

internationally

5.

Takes a broad

perspective on

competition

What can Nokia do to gain market share in the United States and Europe where its presence is not as strong?

Market to the specific needs and wants of the US and Europe.

Develop a practical understanding of consumer needs, values, and

affordability based on geographical locations and demographics.

Study and “evaluate potential markets” .

Use “ market adaptation”

In the ever-changing world of

mobile technology,

what are the greatest threats to

Nokia’s global presence?

In the ever-changing world of

mobile technology,

what are the greatest threats to

Nokia’s global presence?

Competitors and the fast-paced world of mobile technology.

Others can be more intuitive, innovation-driven .

Other companies that have gained significant market share.

These products and companies have maintained product

differentiation.

Nokia has evolved on a slower rate while trying to maintain low

prices for its international consumers.

RECAP

Created by Shivanshi Srivastava, During a marketing internship by

NIT Rourkela Prof. Sameer Mathur,IIM Lucknow