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NoCMS… from monolithic CMS to dissolved CMS

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SPEAKER

PHILIPP BÄRFUSS

2005-2016 CTO @Magnolia developer, architect product manager organisation coach

@pbaerfuss! "# woowai.com/pb woowai.com/pb

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DO YOU BUILD A NEW CMS?SPEAKER

I am not a masochist!

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BUT I LIKE TO SHARE MY PROBLEM AND IDEAS

SPEAKER

… and hope some will implement it ;-)

the liberating company

.com

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BETTER PRODUCTS - BETTER ORGANISATIONS

COMPANY

PRODUCT MANAGEMENTShip value not products.

Everything is a product and so product management

methodologies like value proposition design are key for the success of all kinds of initiatives.

◎PLATFORM AND

IMPLEMENTATION

In the world of software products and online services we want to be the backbone of highly valuable

solutions.

%ORGANISATION COACHING

Coaching of startups and SMEs for liberating and agile structures.

Agile and creative working and collaboration methodologies

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CHALLENGE

IMPLEMENTATION AND PLATFORM

In the world of software products and online services we want to be the backbone of highly valuable

solutions.

' A/B Testing

Help Texts

Profile

Subscription Plans

UI

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CHALENGE

WHAT IS A CMS?

Delivery

Storage

Authoring

DELIVERY

(

AUTHORING

)STORAGE

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CONTENT DRIVEN VS FUNCTIONAL

CHALLENGE

Functional

Content

Digital Transformation

0

25

50

75

100

Brochure Site Digital Business

Functional

Content

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MICROSERVICE ARCHITECTUREMICROSERVICES

Cloud solutions are installed once and need to scale

+

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“In short, the microservice architectural style [1] is an approach to developing a single application as a suite of small services, each running in its own process and communicating with lightweight mechanisms, often an HTTP resource API.

MICROSERVICES

– Martin Fowlerhttp://martinfowler.com/articles/microservices.html

+

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These services are built around business capabilities and independently deployable by fully automated deployment machinery.

MICROSERVICES

– Martin Fowlerhttp://martinfowler.com/articles/microservices.html

,

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There is a bare minimum of centralized management of these services, which may be written in different programming languages and use different data storage technologies.”

MICROSERVICES

– Martin Fowlerhttp://martinfowler.com/articles/microservices.html

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Microservice practitioners, usually have come from an evolutionary design background and see service decomposition as a further tool to enable application developers to control changes in their application without slowing down change. Change control doesn't necessarily mean change reduction - with the right attitudes and tools you can make frequent, fast, and well-controlled changes to software.”

MICROSERVICES

– Martin Fowlerhttp://martinfowler.com/articles/microservices.html

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MICROSERVICES

http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/microservices.html

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MICROSERVICES

Traditional SOA MicroservicesMessaging type Smart, but dependency-laden ESB Dumb, fast messaging (as with Apache

Kafka)Programming style Imperative model Reactive actor programming model that

echoes agent-based systemsLines of code per service Hundreds or thousands of lines of code 100 or fewer lines of codeState Stateful StatelessMessaging type Synchronous: wait to connect Asynchronous: publish and subscribeDatabases Large relational databases NoSQL or micro-SQL databases blended

with conventional databasesCode type Procedural FunctionalMeans of evolution Each big service evolves Each small service is immutable and can

be abandoned or ignoredMeans of systemic change Modify the monolith Create a new serviceMeans of scaling Optimize the monolith Add more powerful services and cluster

by activitySystem-level awareness Less aware and event driven More aware and event driven

http://www.pwc.com/us/en/technology-forecast/2014/cloud-computing/features/microservices.html

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– Nic Ferrier

“a microservice should be re-writeable in about 2 weeks”

MICROSERVICES

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MONOLITHIC CMSCHALLENGE

I don’t want to integrate my platform into a CMS

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MONOLITHICNOCMS

STORAGE

AUTHORING

)

DELIVERY

(

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HEADLESS CMSCHALLENGE

Disconnects authoring, leaves me on my own for the delivery task and generates a content silo.

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HEADLESSNOCMS

STORAGE

AUTHORING

)

DELIVERY

(

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NOCMSNOCMS

.. a catchy term for a new proposal

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DISOLVED CMSNOCMS

a CMS for the digital transformation

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NOCMS

CONTENT NODES

CONTEXT

♥AGGREGATOR

/ AUTHORING

)

PRODUCERS

%

0

0

ROUTER

(

%

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NOCMS

CONTENT NODES

CONTEXT

♥AGGREGATOR

/ AUTHORING

)

PRODUCERS

%

0

0

ROUTER

(

SEARCH

1CACHE

2

SECURITY3

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INTEGRATIONNOCMS

How to add other stuff.

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MONOLITHICNOCMS

STORAGE

AUTHORING

)

DELIVERY

(

MOBILE API

4

TRANSLATION

4

SHOP

45

5

5

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HEADLESSNOCMS

STORAGE

CLIENT

6

AUTHORING

)

MOBILE API

4

TRANSLATION

4

SHOP

45

5

5PRODUCERS

%

STORAGE

DELIVERY

(

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DISSOLVEDNOCMS

CONTENT NODES

CONTEXT

♥ AGGREGATOR

/ AUTHORING

)

PRODUCERS

%

ROUTER

(

MOBILE API

4 TRANSLATION

4

SHOP

4

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INTEGRATION

Dissolved + United

NOCMS

Monolithic + Integrations

vs

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VALUE PROPOSITION

continuously deploy changes

no limits in scaling

all peaces replaceable

universal experience for authors

NOCMS

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CUSTOMER

functional sites

digital business

skilled IT departments

NOCMS

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BUILD ALL THAT FROM SCRATCH? AWS

AWS has a surprisingly well fitting palette of services

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AWS

JUMP START

rich set of services

scales

well known

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AWS

77 7

77

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AWS

7

7

7

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CMS AS AN APIAPI

what we need are contracts

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CONTENTAPI

… lets try to catch that content bus

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EVENTSCONTENT

?subscribe

notify

get(id, context)

push(content)

?Web Hooks

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CONTENT FLOWSCONTENT

Local Store

Headquarter

Stage

Europe

Live

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CONTENT FLOWCONTENT

2Content

Queue

Cache

TRANSLATION

4

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DELIVERYAPI

lets play together!

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DELIVERY

CONTENT NODES

CONTEXT

♥ROUTER

(

PRODUCERS

%

0

AGGREGATOR

/

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CONTEXT

user/groups/roles

languages

device

…

DELIVERY

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DELIVERY

PRODUCER%

PRODUCER%

PRODUCER%

produce (content, channel)

AGGREGATOR

/SHOP

4

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LAMBDAAWS

The dust of life. Finally a content bus.

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AWS LAMBDA

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AWS LAMBDA

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AWS LAMBDA

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WHAT IS MISSING?AUTHORING

No solution for the authoring

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STRUCTURED AND IN CONTEXTAUTHORING

… unified authoring experience wanted

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AUTHORING

CONTENT NODE

AUTHORING

)

CONTENT NODE

CONTENT NODE

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AUTHORING

CONTENT NODE

AUTHORING

)Data Model

push

com

AUTHORING

6AUTHORING

)author.js

FORM

8delegate

APPLICATION?

IN CONTEXT

9

com

AUTHORING

6

AUTHORING

)

PAGE

8PRODUCER%annotates

edit(id)

FORM

8 CONTENT NODE

Meta Model

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NEXT?API

some of the API could be tested with a basic Node.js implementation

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LET’S SUM IT UPCONCLUSION

… so what have we learned

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CONCLUSION

Digital Transformation

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INSIGHTS

Digital businesses demand for a new integrative CMS approach

Microservices architecture fits well

CONCLUSIONS

Frameworks like AWS are ready

Authoring is the challenge and the chance for the CMS industry

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CONCLUSION

:@pbaerfuss

@woowai_com

!!

∠woowai.com/pb

! #nocms