THE INSPIRATION

Inspired by the 19th Century IndustrialAge, also known as theSecond Industrial Revolution, as well as sociological changes to the American landscape.

WHAT WE FOUND...

• Modern, technical innovations

• Referencing past interpretations of a New World

• Clean, linear forms of Modernism

• Dark symbolism of Post-Modernism

• Hard-edged power of manufacturing regains a key role in a world fixated on scientific discovery

WHAT WE FOUND...

• Our need as a society to exploit the world’s natural resources to power our technologies while simultaneously acknowledging that they are finite

• Re-shoring of America

• Aerospace trending to commercial ventures

• Gold and oil rushes occurring again

• The embracement of flaws as symbols of individuality and personality

DESIGN RATONALE

For those designers wanting more utilitarianand mechanically-inclined design

Demand has increasedthe last few years andwill continue to do so for this trend of showcasing structure, the underbelly of designand the rough-around-the edges design ideal

Designers are seeing this revolution as part of the reduce-reuse-recycle movement

DESIGN CHECK LIST

• Resins are embedded with semi-precious stones

• The use of crystals are used beyond the alternative marketplace

• Charred and burnt finishes are prominent

• Materials are assigned to new roles

• Textile design: military tailoring, utilitarian details, waste to treasure, and sturdy textiles

DESIGN CHECK LIST

• Metals that age gracefully will cover surfaces rather than just as detail

• Rust and corrosion, copper

• Molten metals with raw joints

• Melted looks

• Archeological Chic

• Extreme Salvage

• Wild West Adobe Chic

COLOR PALETTE

The color palette combines industrialmetallic finishes with sharp primaries,while color mixing reflects a glossy postmodern aesthetic,with constructed, industrial qualities mixing machine colorsand lacquered brights.

COLOR PALETTE

The color is influenced by urban living, the digital age, scientific discovery, earth’s precious metals andstone, and the hard-edged power of manufacturing.

Spice Cake D5251

Stone Silver DE5773

Iron Fixture DE6384

Red Revival DEA154

Violet Shadow DEA192

Valley of Fire DE5167

Ripe Pear DE5515

Vegetation DE5676

Flickering Gold DE6166

Walrus DE6368

Ball of String DE6190

Red Power DEA108

Iron Fixture DE6384

Ripe Pear DE5515

COLOR SCHEME

Color Application in the Home

Ball of String DE6190

COLOR SCHEME

Color Application for Exteriors

Walrus DE6368

Flickering Gold DE6166

Valley of Fire DE5167

Stone Silver DE5773

Red Revival DEA154

Vegetation DE5676

COLOR SCHEME

Commercial Color Application

THE INSPIRATION

This concept reflects a world of blissful innocence not yet affected by global strife,focusing on a truthful and honest lifestyle.

THE INSPIRATION

Simply Re-newal reflects the desire to reinvent and redefine oneself, coupled with a restrained luxury.

Capturing the ravages of time in the surroundings yet providing a touch of glamour.

WHAT WE FOUND...

• Even the full-on urban consumer has a built-in desire to escape the pace of modern life from time to time

• Here, the world is essentially contemplative and calm, rural and romantic, looking back over history to a subtler past

• It is marked by the beauty of decay, but untainted by ambition

DESIGN RATIONALE

Low country living, from the East Coast’s Carolinas

Textiles mimic nature’s intrinsic creations

Grays and tinted neutrals integrate neatlywithin the palette though almost ghostly in appearance

Threads of color appear in fabrics, wall coverings and carpeting

DESIGN CHECK LIST

• Thatched roofs

• Ryokan Style

• Home Spa

• Rough Luxe

• Mirrors are key

• Feathered friends

• Plank siding and driftwood

• Faded colors thatappear dilapidated and charming

• Rooftop Nests

• Pop-Up Stores

• Prairie Planting

COLOR PALETTE

The color palette mixes whitened maple,apple and moss greenwith the misted, impressionistic pastellevels of peach, shell and lemon.

Rural and pastoral influences trigger thesenses, creating delicateand painterly color mixes.

COLOR PALETTE

Colors contemplate the beauty and tranquility of wild environments, taking inspiration from art and photography, interpretations of beautiful gardens andplants, and color harmonies that celebratethe meditative contentment and the calm outdoors.

Maple View DE6152

Stone Craft DE6292

Spacious Sky DE5919

Apple Valley DE5088

Poetic Yellow DE5393

Watson Lake DE5766

Peaceful Peach DE5176

Cottage White DEW318

Romantic DEW302

Blank Canvas DE5294

Garden Pebble DE6247

Pastoral DE5575

Garden Pebble DE6247

Peaceful Peach DE5176

Spacious Sky DE5919

COLOR SCHEME

Color Application in the Home

COLOR SCHEME

Color Application for Exteriors

Maple View DE6152

Cottage White DEW318

Apple Valley DE5088

Stone Craft DE6292

Watson Lake DE5766

Blank Canvas DE5294

COLOR SCHEME

Commercial Color Application

THE INSPIRATION

The images of far off realities give us a desire to run away.

The wild escape is an answer to our nomadic imagination.

THE INSPIRATION

Distant places aredreamt of and materialgives way to the journey.

Bohemia wins.

Mystical realities via gothic fairytales and romance continue to abound.

A new rebellious renaissance, super-hybrid art movementscommunicate diversemessages with punches of color.

WHAT WE FOUND...

• Multi-faceted and multicultural crowds reflect the density and diversity to be found on any street at any time

• As living spaces begin to shrink, storage increasingly becomes a design challenge and opportunity

WHAT WE FOUND...

• In technology, recreations of retro technology with its familiar associations, yet contained within it are the performance attributes of the 21st century

• Hyperculture: multiple origins and influences

• Winter 2014 Olympics in Russia

• Coachella Music Festival

• Circus Couture

DESIGN RATIONALE

Reflecting the cultural mix found on any street, elements are collagedand re-appropriated.

Great return of textiles,rich brocades, soft edges of ikat, plaiting,damask, jacquards, mixing classic skills and new media.

Mismatching items such as jewelry, clothing and furniturebring an order to thechaos around us, nothought is given to the mix.

DESIGN CHECKLIST

• Community Centers

• Shack Up

• One World One City

• Edible looking colors

• Pointillism, pixilation and cubism become design elements that crowd walls

• Fantasy and escapism

• Sticker Art

COLOR PALETTE

The robust color palette includes saturated mid-tones,which reflect a sunny and optimistic attitude.

California attitude to life.

With no compromise on creativity, this colorpalette embraces diverse cultures, taking inspiration fromalternative and Bohemian lifestyles.

COLOR PALETTE

Indigenous craft and active outdoor lifestyleinspire this mix of energetic and lively color harmonies.

Living and loving lifeunder the Big Top!

Heartfelt DE5059

Charcoal Smudge DE6370

Irish Beauty DE5685

Bright Mango DE5195

Egyptian Sand DE6207

Golden Glitter DE5410

Calm Waters DEW373

Carnival Night DE5755

Arabian Red DEA155

Cupid’s Arrow DE5061

Parakeet DE5580

Water Baby DE5780

Bright Mango DE5195

Arabian Red DEA155

Calm Waters DEW373

COLOR SCHEME

Color Application in the Home

Parakeet DE5580

Heartfelt DE5059

Golden Glitter DE5410

COLOR SCHEME

Color Application for Exteriors

Bright Mango DE5195

Cupid’s Arrow DE5061

Water Baby DE5780

COLOR SCHEME

Commercial Color Application

THE INSPIRATION

A re-birth of midcenturymodernism is simmering in the Southwest.

Resort lifestyle with a thrill of nostalgia and memories of travels and places.

THE INSPIRATION

Bold in color and brash in execution, Simply Re-vival takes inspiration from theBauhaus movement, California Mid-centurydesign and the 1980sMemphis design movements, reinterpreting each in a haphazard and playful fashion.

Coastlines continue to become increasinglypopular destinationsfor tourists and homeseekers.

WHAT WE FOUND

The new Starchitects – recognizing historical relevance: • A. Quincy Jones• Donald Wexler• Albert Frey• Paul R. Williams• Joseph Eichler• Cliff May

Continued popularity of television shows such as Boardwalk Empire and Mad Men and the upcoming redo of The Great Gatsbyprove past styles are here again.

WHAT WE FOUND

• Palm Springs Modernism Week

• Phoenix Modernism Week

• LA Mod Weekend

• Dwell on Design

• Pacific Standard Time

• 75th Anniversary of Taliesin West in 2012

DESIGN RATIONALE

Giving life to tired buildings brings a newcrowd of hipsters to these places

High-class kitsch accessories and art

On the West Coast and Southwest, traditional Native American designs will be reinterpreted in new dimensions and color ways

DESIGN CHECKLIST

• Mid-century motifs

• Mid-century reading:Dwell MagazineAtomic Ranch…

• Hollywood lore

• Resort motifs

• New Old School

COLOR PALETTE

The color palette showcases a sense of play that pervades the historical senses of the Bauhaus to Mid-century to Memphis.

Attention is paid to detail through color.

Using desert landscape as inspiration beyond sand and sage, the palette represents economic recovery as much as childlike optimism toward the future.

Tanami Desert DE5445

Pouring Copper DE5144

Dangerous Robot DE6387

Pacific Palisade DE5787

Ivy Enchantment DE5571

Deep Coral DE5173

Trail Dust DE6123

Cherry Bomb DEA105

Poodle Skirt DE5080

Milk Glass DEW358

Clay Dust 5373

Sweetie Pie DE6003

Tanami Desert DE5445

Deep Coral DE5173

COLOR SCHEME

Color Application in the Home

Clay Dust 5373

Deep Coral DE5173

Ivy Enchantment DE5571

COLOR SCHEME

Color Application for Exteriors

Milk Glass DEW358

Ivy Enchantment DE5571

COLOR SCHEME

Commercial Color Application

Dangerous Robot DE6387

Cherry Bomb DEA105

PHOTO CREDITS

Simply RE-invented Sara McLean Bethany Nauert

Photography

Simply RE-newal Sara McLean Bethany Nauert

PhotographyDunn-EdwardsCorbis Images

Simply RE-imaginedSara McLean Bethany Nauert

PhotographyCorbis Images Fotolia Images

Simply RE-vivalSara McLean Fred FehlauBethany Nauert

PhotographyCorbis Images Fotolia Images