Nine Questions to a Strategic Online

Presence

•Consistent visual identity•Usable, well-organized website•Clear goals and well-understood

audiences•A content strategy that includes all

channels•Resources for community management•Measurable monitoring and evaluation

plan

Elements of Strategic Online

Presence

What are you aiming to do with

your blog?

What does success look like—online &

offline?

Who do you need to engage to achieve this

success?

How will you get their attention?

What can they do for you?

What promises are you making?

Can you deliver?

How will you measure your

success?

Where will you start?