Apps On Social Networks Product, Marketing and Monetization

Nikhil KulkarniMinglebox.comAugust 28, 2009

1 Apps As Products - Why Is Product Layer Important?

2 Getting Hands Dirty – Elements Of Building Apps

3 Taking It Out – Marketing Apps

4 Show Me The Money – Monetizing Apps

5 Outlook On The Apps Ecosystem

Agenda

Why Is Product Layer Important? ▪ Product is the bridge between the developer and outside world

▪ Understanding the user

▪ Smoothening the edges

▪ Messaging and Communication

▪ Talking in a language the user understands

▪ Engaging users during development, launch and growth

Elements Of Building Apps▪ Interactivity, engagement and personalization

▪ Using the Social Graph well

▪ Aim to be the default app – iLike, Movies, SuperWall, Mafia Wars

▪ Launch first; launch fast – difficult to play catch up

▪ More interactivity and less content

▪ Viral features within the app – healthy spaminess index

Marketing Apps▪ Make users your ambassadors; first 100 users are Gods

▪ Stay connected to users all the time

▪ Make users feel rewarded with previews, goodies etc.

▪ Viral features within the app – let the app market itself

▪ Contests, Ads and Cross Promotion

Monetizing Apps ▪ Looking beyond click through, page views and impressions

▪ Need high engagement levels

▪ Opportunities with brands

▪ Minglebox App Case Studies

▪ Chess with NIIT

▪ Kwality Walls with iPoke

Outlook On The Apps Ecosystem▪ Excited about the opportunities

▪ Early days still, long way to go

▪ More local and personalized apps

▪ Will evolve over a period of time

▪ Important to engage more users and keep engagement levels high

▪ Apps economy will evolve and monetization models will emerge

Thank You

Nikhil Kulkarninikhil@minglebox.com

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