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Niche Lawyering:How Thinking Narrow Can

Grow Your Practice

JoshuaLenon– ClioJayHarrington– SimplyStated

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Instructors

Joshua Lenon

• Lawyer in Residence at Clio• Attorney Admitted in New York• @JoshuaLenon

Jay Harrington

• Attorney & CEO of Harrington Communications

• Author of One of a Kind: A Proven Path to a Profitable Law Practice

• @harringj75

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Agenda

• Selecting a Niche (10 minutes)• Building a Niche Practice (15 minutes)• Narrow Lawyering (5 minutes)• Ethics of ”Specializing” (10 minutes)• Niche Practices in Clio (10 minutes)• Questions (10 minutes)

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NICHE LAWYERING

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GENERALIST

SPECIALIST

LOYALSKILLEDEXPERIENCEDTRUSTWORTHY

We’re Lawyers.HIRE US.

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#ClioWeb

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EXPERTSWrite

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ImpartWISDOM

TellaSTORY

Hit ContentHOME RUNS

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Sophisticatedly Simple.h c ommun i c a t i o n s . b i z

Questions?ANY

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#ClioWeb

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ETHICS OF “SPECIALIZING”

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MRPC 7.4 Communication of Fields of Practice and Specialization

(a) A lawyer may communicate the fact that the lawyer does or does not practice in particular fields of law.

(b) A lawyer admitted to engage in patent practice before the United States Patent and Trademark Office may use the designation "Patent Attorney" or a substantially similar designation.

(c) A lawyer engaged in Admiralty practice may use the designation "Admiralty," "Proctor in Admiralty" or a substantially similar designation.

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MRPC 7.4 Communication of Fields of Practice and Specialization

(d) A lawyer shall not state or imply that a lawyer is certified as a specialist in a particular field of law, unless:

(1) the lawyer has been certified as a specialist by an organization that has been approved by an appropriate state authority or that has been accredited by the American Bar Association; and(2) the name of the certifying organization is clearly identified in the communication.

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Words to Avoid

• Expert• Specialist• Qualified• Preferred

• Best• No. 1• Reputable

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Linkedin endorsements have been held to be

advertising as a specialist.

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Texas Board of Legal Specialization certifies lawyers in 22 select areas of law.

Of Texas’ 90,000 lawyers, only 7,200 are recognized specialists

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NICHE PRACTICES IN CLIO

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Customizing Clio

• Custom Fields• Activity Descriptions• Task Lists• Document Automation

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Custom Fields

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Activity Description

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Task Lists

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Document Automation

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Clio plugs into specialized legal

software, expanding your skills.

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QUESTIONS?

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Thank You

Joshua Lenon

joshua@clio.com

@JoshuaLenon

Linkedin.com/in/joshualenon

1-888-858-2546

Colin McMahon

Linkedin.com/in/colinmcmahonclio

Support@clio.com

Support.goclio.com

www.youtube.com/user/ClioVideo