Post on 27-Jan-2015
description
NFC & The Growth of Connected Consumer Electronics Devices
Paula HunterNFC Solutions SummitJune 3-4| Austin, TX
Agenda
Internet of Things Global Market Situation Convergence - IOT and NFC NFC Forum Update
2
3
What is the Internet of Things?
What is the Internet of Things?
A world in which every device that produces data can connect to the Internet Remote sensors Home appliances Consumer electronics Heating/cooling systems Office equipment Automobile engines… and many, many more
4
What is the Internet of Things?
The Internet of Things removes barriers:– Machine-to-machine– Machine-to-people– People-to-machine
The Internet of Things promises:– Greater access to data– Greater management of data– Greater control of devices
Gartner: 26+ billion connected devices by 2020
5
Benefits of the Internet of Things
Increased productivity Fewer steps Less data re-entry Greater, easier control Better coordination Data analytics Cost savings
6
Business Examples of the Internet of Things
According to Information Week: Union Pacific cut train derailments by
75% using remote sensors Dubai Aluminum used sensor data to
improve efficiency and increase output by 3.4%
FedEx expects to save $9 million/year with truck sensors for more efficient dock assignments
7
Consumer Examples of the Internet of Things
Wearable baby monitors
Cars that send alerts for service needs
Smart thermostats that automatically adjust the temperature
Ovens that preheat in time for your arrival home
… and many more
8
What Does the Internet of Things Require?
An inexpensive means of providing intelligence
Easy network access
A way to link physical objects to the online world
A means of easy user control
NFC-enabled chips
NFC Connection Handover
NFC tags
Intuitive tap interface
NFC Provides:
9
10
NFC TechnologyGlobal Market Situation
Recent Developments
First NFC-enabled household appliances launched
Wearables market takes off First nationwide NFC payments
rollout in US New HCE feature in Android 4.4 Top payment associations
launch HCE solutions Major North American coffee
shop launches NFC pay New NFC/Bluetooth LE solutions
– Smart thermostats, hybrid beacons
11
NFC Phones Available Now(Representative)
Flagship models with NFC Samsung
Galaxy S4 & S3 LG G2, select
Optimus series HTC One series Motorola Moto
X Blackberry Z10
& Q10 Nokia select
Lumia series Sony select
Xperia series Google Nexus
4/7/10, Galaxy Nexus
Android, BlackBerry, Windows Phone 8all support NFC at operating system level
100% of Top 25 Amazon US contract phones
12
DLI 9000
NFC Tablets(Representative)
13
NFC-enabled tablets on the market or coming soon
Google Nexus 7
Kuoziro FT701W
Asus Vivo Tab/Tab RT
HP Elitebook Revolve
Google Nexus 10
Asus Padfone Infinity Asus Vivo Tab
Smart
Asus Padfone 2
BWC ToughSlate Fujitsu Arrows Tab
HP Elitepad 900
Asmaitha Sruta 7” Tablet
7″Cetrix CT973G Cetrix CD661
Samsung NFC-enabled laser printer
More NFC Devices
Additional types of NFC devices available now or on the way
Moneto: NFC microSD for the
iPhone & Android
Revosys V5 taxi terminal/tablet
ViVOtech NFC payment terminals
Sony RC-S380 reader/writer
Glidepoint NFC trackpad
Smart Meters for utility companies
Nintendo Wii U controllers
Barclay CardPayment wristbands
RhythmTrak Heart Monitor
I-O Data WiFi Router
14
HP Envy x2 Lenovo ThinkPad Helix Sony Vaio Fit
NFC Laptops
15
More N-Marks in the World
16
2,708 downloads since 2009
2009 2010 2011 2012 2013
198 217
517
722
843
N-Mark Licenses per Year
Analyst Forecasts
ABI Research– 125M NFC handsets shipped in 2012; 285M shipped in 2013; 500+M in
2014 – NFC-enabled smartphone shipments are anticipated to increase by 481%
from 2012 to 2015
Berg Insight– 1 in 3 mobile phones will come with NFC by 2017– From 2012 to 2017, installed base of NFC handsets will increase at a CAGR of
65% to reach 2.1bn units– By 2017, the penetration rate for NFC in handsets will reach approximately
32%
Gartner – 50% of smartphones will have NFC capability by 2015
IHS Technology– Two in three phones will come with NFC by 2018– Annual shipments increasing from 275M units in 2013 to 1.2B units in 2018
Juniper Research– 1.5B+ mobile wallets in use around the world by 2018– By 2017, 1 in 4 US consumers will use NFC-enabled devices to pay for goods in-store
17
18
Convergence of NFC and IOT
Recent NFC Developments Supporting the Internet of Things
Bluetooth 4.0 • Extends power and reach of NFC
• Enables seamless customer experience
Wi-Fi Alliance • Extends power and reach of NFC
• Enables seamless customer experience
Host Card Emulation (HCE) NFC model
• Supports easy development and deployment of NFC solutions
19
Updated Bluetooth Secure Simple Pairing with NFC Application Document
guides developers in building solutions that seamlessly combine Bluetooth and NFC
Updated to include Bluetooth® Smart devices and Bluetooth LE
Product of formal liaison with Bluetooth SIG signed last November
20
Wi-Fi Alliance Pushes the NFC Button
21
Wi-Fi CERTIFIED Wi-Fi Protected Setup™ now includes NFC “tap-to-connect” for simple setup of security-protected Wi-Fi devices and networks
Extends the reach of Wi-Fi Protected Setup to smart home devices (refrigerators, thermostats, security systems) with a single tap
Key enabler for the Internet of Things
HCE on Android 4.4
22
New mode introduction:Host Card Emulation and RW mode covered,
additional to P2P mode (Android Beam)
http://developer.android.com/guide/topics/connectivity/nfc/hce.html
Secure Element
NFC in the Internet of Things
eProvenance Temperature/humidity sensors in fine wine cases Provides data en route with a tap of an NFC-enabled
device Tracks cold chain for quality Ensures provenance
23
NFC in the Internet of Things
Touch an NFC-enabled phone to the TV remote and its screen is instantly mirrored on the TV
24
NFC in the Internet of Things
Smart Lighting Link energy-harvesting wireless light switches to a
home network with a touch an NFC-enabled phone Simplifies setup and control
25
NFC in the Internet of Things
NFC-enabled appliances allow control from anywhere and receive helpful Web content.
26
NFC in the Internet of Things
NFC-enabled vending machines Pay with a
tap Earn loyalty
points
27
28
The NFC Forum
Mission and Goals
The mission of the NFC Forum is to advance the use of NFC technology by:
29
Developing standards-based specifications that ensure interoperability among devices and services
Encouraging the development of products using NFC Forum specifications
Educating the market globally about NFC technology
Ensuring that products claiming NFC capabilities comply with NFC Forum specifications
Promoting the NFC Forum N-Mark
Members – February 2014
30
SPONSOR MEMBERS
PRINCIPAL MEMBERS
Members – February 2014
31
ASSOCIATE MEMBERS
Members – February 2014
32
NONPROFIT MEMBERS
IMPLEMENTER MEMBERS
New Set of Integrated Specifications
NFC Activity 1.1 Connection
Handover 1.3 NCI 1.1 Digital Protocol 1.1 LLCP 1.2 Type 1/2/3/4 Tags
… designed for use together to streamline and accelerate NFC product development
Mediated Handover is a new feature of Connection Handover 1.3
33
Special Interest Group Sectors
Potential to establish additional working groups as partners identify high market importance and
opportunity
Transport
Air Transport &
Ticketing
Public Transport &
Ticketing
Other Transport Schemes
…future…
Health
Pharmacy
Insurance
Clinic
Hospital Managemen
t
Payment
Financial Institutions
Terminal Manufacture
rs
Merchants
…future...
Retail
Product Tags
POS, Vending
Coupons
Points, Rewards
Consumer
Electronics
PC, Tablet, Embedded
Handsets, Remote Controls
Computer PeripheralsAppliances
Personal Auto
34
Liaison Partners
35
NFC Is Here!Still Some Challenges to Overcome
1 NFC adoption varies by region.
2Payment is complex due to multiple players and business models. Solutions and simpler models like HCE are underway.
3 Customer awareness limited outside Asia, fewer opportunities to experience NFC.
4 The NFC Forum is the place to foster adoption and help overcome challenges.
36
Thank You… and Join Us!
37
www.nfc-forum.org