Presentation 2009HTML Financial Reporting

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Research online reports

Online implementation 2009: 378 companies [UK: 100, D: 80, NL: 50, E-Stoxx: 50, CH: 48, USA: 30, A: 20]

1. PDF [A PDF download is the only way the report is made available]More common with small companies

2. JPG Show [print-pages as pictures wrapped by HTML frames]After strong rise now declining

3. HTML [programmed as full-fledged website]By now highest portion, rising tendency, particular strong in D, A, NL und UK

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Research online reports

HTML

PDF

JPG

PDF1. Step

HTML48,7%

JPGMeander

0%

10%

20%

30%

40%

50%

60%

2009200820072006200520042003

HTML vs. JPG/PDF since 2003

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0%

10%

20%

30%

40%

50%

60%

70%

2003 2004 2005 2006 2007 2008 2009

Research online reports

ATX 20FTSE 100DAX 80

Dow 30AEX 50E-Stoxx 50

MIB 40SMI 48CAC 40

Big regionaldifferences

HTML share by index

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Best Practice Benchmark Analysis 2009

Some good examples and ideas!

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Explain advantages:Annual Report-Teaser

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Interactive BoD-Presentation

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Accessible:ALT-text

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On-click layer Glossary

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Interactive ChartGenerator

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Related Links point tocorresponding content

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Page tools with Share-It

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Link to theXBRL report!

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Beautiful use of video

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Good tool set, notablyCreate your report!

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Download Centerproviding XLS-/PDF-Files

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Flash Charts forselected tables

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Search header to navigate resultsSearch term highlighted

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Best Practice Benchmark Analysis 2009

Bad examples and things to avoid!

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No direct link at Google search!

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Designed for printnot for screen

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Official HTML validation service by W3C

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Financial Statements solely as PDF

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Tables as images not HTML -> content is not searchable

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Navigation split by level and positioned on three different places

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Fly-out navigation works for a maximum of two levels!

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Introducing the Nexxar approach

We are most experienced

We set trends and develop them further – permanently

We are safe and fast

We stay overnight

We have a passion to meet your highest requirements

We produce just online financial reports – nothing else

Why working with us

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Nexxar‘s implementation process

5 Weeks 1 Week to 48 hrs

Process management is the vital factor to succeed in online implementations: technical matters, design, production and monitoring. Most valuable if time is precious!

Published on four servers simultaneously

Going live

2 Weeks

Briefing, in agreement with CD guidelines and presentation

Design

Using a raw version to build up the structure, topics, keywords, links

Structure

Text transmission, tables, pictures, hyperlinks, testing

Production

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2009: 26 clients 8 countries

Awards Handelsblatt Dt. Standards Jungle Rating IR Webreport Financial Times Radley Yeldar LACP UK IR society Communicate Magazine

Long-term oriented: Majority more than4 years with Nexxar

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Intellectual property on ideas and solutions presented are protected by copyright, and may not be reproduced, republished, distributed,

transmitted, displayed, broadcast or otherwise exploited in any manner without the express prior written permission of Nexxar.

NexxarMariahilfer Strasse 71/171060 Vienna, Austriawww.nexxar.com

Contact

Thomas RosenmayrT. +43 1 596 22 68-11F. +43 1 596 22 68-31

thomas.rosenmayr@nexxar.com