Post on 29-Mar-2018
Next Generation
of Communications Tools
June 5, 2014
Greg Roth
Director, Communications & Marketing
CREC & C2ER
16
Great content (aka how to serve a good burger, with cheese)
• Know your audience
• Develop a message they’ll care about
• Articulate that message in a way that reaches them
• Create content that is easy to understand, and
immediately engaging
• Deliver that message in a number of ways