NEXT GENERATION engagement - Ryan Jenkins · NEXT GENERATION engagement proven strategies to...

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Transcript of NEXT GENERATION engagement - Ryan Jenkins · NEXT GENERATION engagement proven strategies to...

by Ryan Jenkinsrj@ryan-jenkins.com

www.ryan-jenkins.com/NGPX

NEXT GENERATION

engagementproven strategies to ATTRACT & RETAIN millennial TALENT

3 elementsto engage Millennials Q&A and

today’s agendaBuckle up and buckle down

recapwho are theymillennials

Age Numbers

GenERATION Z < 18 50+ millionMillennials 19-35 76 million

Generation X 36-51 51 millionbaby Boomers 52-70 75 million

Builders 71-88 56 million*G.I. Generation 89+ 60 million*

THE Generations

29%

33%35%

Millennials Gen X Boomers Builders Gen Z

2016 workplace5 generations representin’

25%

75%

Millennials & Gen Z Other Generations

2025 workplaceOh the places they’ll go

63%

of Millennials HAVE A BACHELORS DEGREE

MAKING THEM THE MOST EDUCATED

GENERATION EVER.

Millennial statsPonder this…

58%

of Millennials are disengaged at work,

the most of any generation.

71%

of Millennials expect to leave

their jobs in 3 years or less.

70%

of Millennials across the globe might

‘reject’ traditional business to work

independently.

50%of Millennials want opportunities for international work assignments.

58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”

1st global generationInternational is the new national

ofMillen

nialevolution the

2016

2009

2008

2007

20051988

2003

2000

1996

2012

201430%

how will Millennials change your world?will you be ready?

millennials…desire feedback, making A DIFFERENCE & COLLABORATION

approach differently how they learn, Work, socialize, communicate & Play due to tech

consider the internet the authority & thus think & approach problems differently

are early adopters & seek out opportunities to innovate

communication has & will continue to be shaped by technology

are contributors looking for an active role & an immediate impact

are massively persuaded by their peers & value relationships & experiences over work

demand transparency from leaders, employers & Brands

work/life behavior & values continue to be shaped by technology

high-tech & hyper-social upbringing have made them disruption-prone leaders

cheat sheet

Millennials area critical mass

of changeagents.

(you know it’s true)

3 elementsto engage Millennials Q&A and

today’s agendaBuckle up and buckle down

recapwho are theymillennials

3THAT ENGAGE ElementsmillennialS

#1 INNOVATION

78%of Millennials were strongly influenced by how innovative a company was when deciding if they wanted to work there.

66%of Millennials work in organizations that actively encourage/reward its people for innovative ideas.

#1 INNOVATIONexamples

Intrapreneurshipinfuse

(the permission and power to innovate will engage Millennials)

#1 INNOVATIONstrategy

#2 Feedback

50% is how much more often Millennials want feedback over other employees.

42%of Millennials want feedback every week, twice the percentage of every other generation.

#2 feedbackexamples

self reviewsconsider

#2 feedbackstrategy

#1 - Millennials are more critical#2 - Ownership is taken#3 - Managers turn into coaches

#3 development

#1reason Millennials leave organizations is lack of career opportunity.

71%of Millennials likely to leave a company within 2 years believe their leadership skills are not being fully developed.

#3 developmentexamples

#3 developmentstrategy

reverse mentoring(creates opportunities for Millennials to develop communication skills)

implement

1 feedback

1 development

1 Innovation3

THAT ENGAGE ElementsmillennialS

3 elementsto engage Millennials Q&A and

today’s agendaBuckle up and buckle down

recapwho are theymillennials

STAY CONNECTEDand much more

emailrj@ryan-jenkins.com

Bonus Materialwww.ryan-JENKINS.com/NGPX(get today’s slides, free resources & more)

Presentation surveywww.ryan-jenkins.com/survey Free

book!

ignorance

5

4

32

1Denial

responsibility

resolve

Progress

5 phases of changeStay overwhelmed

Thank youy’all rock!

“Don’t let your learning

lead to knowledge.let your learning

Jim Rohnlead to action.

references

The logos used in this presentation are the property of the respective third parties.

disclaimer

Ford, Trend Report 2015: http://www.at.ford.com/SiteCollectionImages/2014_NA/Dec/Ford-2015-TrendReportBook.pdf

Boston College Center for Work & Family, Creating Tomorrow’s Leaders: the Expanding Roles of Millennials in the Workplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf

Boston College Center for Work & Family, Millennial Careers: http://www.bc.edu/content/dam/files/centers/cwf/pdf/BCCWF%20Millennial%20Careers%20FINAL%20for%20web.pdf

UpWork, Millennial Majority Workforce Study: http://www.elance-odesk.com/millennial-majority-workforce-infographic

Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)

Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)

Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013

Deloitte: The 2014 Millennial Survey - https://www.deloitte.com/millennialsurvey

27 Stunning Millennial Stats About Our Future Employees, Leaders, Consumers, & Parents http://ryan-jenkins.com/2014/10/27/27-stunning-millennial-stats-about-our-future-employees-leaders-consumers-and-parents/

Forbes, 2014: Enough With The Free Food Already, Millennials Want Opportunity and Fair Pay:http://www.forbes.com/sites/datafreaks/2014/09/11/enough-with-the-free-food-already-millennials-want-opportunity-and-fair-pay/

22 Shocking Stats About Millennials To Help You Chart Tomorrow’s Changehttp://ryan-jenkins.com/2013/09/16/22-shocking-stats-about-millennials-to-help-you-chart-tomorrows-change/

YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/Harvard Business Review: https://hbr.org/2015/02/millennials-want-to-be-coached-at-workCenter for Generational Kinetics: http://genhq.com/wp-content/uploads/2015/06/Unlocking-Millennial-Talent-c-2015-The-Center-for-Generational-Kinetics.pdfPricewaterhouseCoopers: http://www.pwc.com/gx/en/issues/talent/future-of-work/millennials-survey.htmlEventbrite, Millennial Research: http://eventbrite-s3.s3.amazonaws.com/marketing/Millennials_Research/Gen_PR_Final.pdfDeloitte:,The 2015 Millennial Survey: http://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-wef-2015-millennial-survey-executivesummary.pdfAV Network: http://www.avnetwork.com/av-technology/0002/report-gen-y-executives-prefer-video/91604

Deloitte: The 2016 Millennial Survey: http://www2.deloitte.com/global/en/pages/about-deloitte/articles/gx-millennials-one-foot-out-the-door.html