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Lens Lecture - Milano 20.05. 2010
design in the age of networks
and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
Savannah 6.2.2010
design in the age of networks
and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
good news for designers
Savannah 6.2.2010
design in the age of networks
and sustainability
Ezio Manzini, INDACO, Politecnico di Milano
NEXT
good news for (new) designers
危机 crisis
80% 机 chance
危 danger
exit strategies
exit strategy 1
to fix the old economy
exit strategy 1
to fix the old economy
exit strategy 2
to move to a new economy
exit strategy 1
to fix the old economy
exit strategy 2
to move to a new economy
next economy
a green, social,
networked economy
next economy
green economy highly eco-efficient services
for a sustainable use of water, energy,
food, materials, waste and land
next economy
social economy new generations of services
to face to emerging demands
and to improve social cohesion
next economy
networked economy unprecedented forms of organisation,
new business models and services ideas,
de-intermediated interactions.
next economy
networked economy unprecedented forms of organisation,
new business models and services ideas,
de-intermediated interactions.
next economy
good news for (new) designers
The next economy is not an utopia.
It is here today, growing in the
framework of the old economy.
What we have to do is to recognize it
and to chose what we want to do.
next
signals
of a possible sustainable future
next
individuals and communities
are inventing new ways of living
signal n°1
food and agriculture
farmer markets
food coops
urban farms and gardens
urban farms gardens
community-supported agriculture
community-supported agriculture
food and agriculture
local, de-intermediated
food networks
cities and public spaces
neighbourhoods festivals
?
neighbourhood care
neighbourhoods gardens
neighbourhood restaurants
cities and public spaces
local and open initiatives
for public space renewal
welfare and social services
elderly self-helping communities
elderly self-helping communities
student residence at home
nurseries at home
cluster 2 o 3
welfare and social services
collaborative services
for an active welfare
digital platforms become
catalysers of social resources
signal n°2
aggregate for social action
smart mob
mutual help circles
time/competence exchange
products/places sharing
digital services/platforms
connecting communities,
bridging virtual and
physical spaces
people inventing
new ways of living
people inventing
new ways of living
creative communities
people inventing
new ways of living
creative communities
promising cases
of social innovation
“Social innovation.
New ideas that work in
meeting social goals”
The Young Foundation, Social Silicon
Valleys. A Manifesto for Social
Innovation, 2006
social innovation
social innovation
“… another wave of social innovations is
underway in the 2000s as the power of
the Internet and the global media is
harnessed to causes such as world
poverty and environment”
(The Young Foundation, Social Silicon Valleys. A
Manifesto for Social Innovation, 2006 )
social innovation
social innovation
“the financial and economic crisis makes
creativity and innovation in general, and
social innovation in particular, even more
important to foster sustainable growth…”
( Barroso, UE President, 2.1.2009 )
social innovation
social innovation is starting to be
recognized as a major driver of
sustainable changes.
this topic is mainly treated adopting
managerial and policy makers
languages.
social innovation
social innovation is starting to be
recognized as a major driver of
sustainable changes.
this topic is mainly treated adopting
managerial and policy makers
languages.
social innovation
a design approach
is needed too
design for
social innovation
social innovation
“The idea is simple: to find the most effective
programs out there and then (provide the
capital needed to) replicate their success in
communities around the country that are
facing similar challenges”
(Michelle Obama – White House Office of Social Innovation and Civic
Participation 05.05.2009)
what to design?
to design
enabling systems
community-supported agriculture
example
example
every week...
…we order organic food…
…and the local farm delivers it…
sometimes on the weekend…
…we visit the farm...
…to see the vegetables growing…
we give a hand to the farmers…
…we eat with them…
… and bring back our harvest.
sustainable
qualities
food
freshness
healthy
week-ends
learning
experiences
friendly
relationships
enabling
platform
digital
interfaces
accessibility
logistic
services
effectiveness
face to face
interactions
trust
physical
services
beauty
new designers?
design for social innovation
think in a systemic/strategic way: consider products, services and
communication as a whole; conceive and
develop systemic solutions.
pre-condition 1
urban bikes
example
moving
innovative
bike use bike sharing systems
moving
BikeMi Bike sharing in Milano
special bikes
special parking
blocks
special paying
system
design for social innovation
act as co-design facilitator: use
design tools to feed the “strategic
conversation” in the co-design process.
pre-condition 2
visualize viable solutions
create solution prototypes
support co-design processes
design for social innovation activities
framework
projects
context
improvement
local
projects
co-design
tools
design for social innovation
framework
projects
context
improvement
local
projects
co-design
tools tools specifically conceived
to trigger and support co-
design processes
activity 1
EMUDE- Emerging user demands for
sustainable lifestyles
Design Research for 6th Framework program of the
European Community
ref.
scenarios
co-design
tools
6 ways of doing…
30 evolved solutions
5 persona
CCSL- Creative communities for sustainable
lifestyle
Design Research for the Taskforce on Sustainable
Lifestyles UNEP- United Nations Environmental Program
photo story
ref.
co-design
tools
co-design cards
co-design
tools
CCSL- Creative communities for sustainable
lifestyle
Design Research for the Taskforce on Sustainable
Lifestyles UNEP- United Nations Environmental Program
ref.
co-design
tools
co-design
tools
co-design
tools
co-design
tools
design for social innovation
framework
projects
context
improvement
local
projects
co-design
tools
initiatives based social
inventions, capable to make
them more effective,
accessible and replicable
activity 2
shared rooms
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
Housing
shared rooms
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
Housing
cases of innovative residential
sharing, worldwide
shared rooms
New Community Housing is characterised in the lodging market by a common place and people organising a certain level of collective
housing to support sharing, mutual help or collective projects
Housing cases of innovative residential
sharing, worldwide
co-housing.it
cohousing in Milano
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
people and
motivations
housing / sharing
shared
services
housing / sharing
green
management
housing / sharing
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
shared
visions
Activation
Planning
Realization
Solutions
definition
Co-design Meeting
steps in the co-housing building process
processes and difficulties are analyzed
1. digital platform
to support a large
community of
interest
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
3. community building
to help the group to
arrive to a shared idea
on what to do
conceiving the solution components
enabling solutions are defined
1. digital platform
to support a large
community of
interest
2. real estate team
to find suitable areas
and solve related
problems
3. community building
to help the group to
arrive to a shared idea
on what to do
4. co-design team
to support the group in
co-designing the shared
services
conceiving the solution components
enabling solutions are defined
a large “community of interest”
is built
potential co-housers
express their interest
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
concept co-
development
co-housers community building
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
an agreement is signed …
… the building phase can
start!
enabling solution development
Step 1: research of similar cases
Step 2: enabling solution definition
Step 3: co-design process
Step 4: project realization and management
............................................................................ Step 5: new product development
multi-user domestic
appliances
design for social innovation
framework
projects
context
improvement
local
projects
co-design
tools
projects and programs that
coordinate and direct a
variety of self-standing local
projects
activity 3
Parco Sud Milano
problem: rural areas near the cites are under the
pressure of the urban sprawl
Parco Sud Milano
problem: rural areas near the cites are under the
pressure of the urban sprawl
Parco Sud Milano
EXPO 2015 Milano “Food and sustainability”
planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
Tra
diti
onal
|in
dust
rial
ised
agr
icul
ture
Parco Sud Milano
His
tori
cal w
ater
-cha
nnel
s
Parco Sud Milano
Tra
diti
onal
and
old
far
mho
uses
Parco Sud Milano
planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
observation: social innovation in food systems is
showing a variety of promising solutions.
observation: social innovation in food systems is
showing a variety of promising solutions.
farmer markets
community-supported agriculture
purchasing groups
community vegetable gardens
planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
strategy: the proximity between farms and the
city can be turned in an advantage considering its
potentiality in terms of “zero-miles” food and
tourism
Parco Sud Milano
the pre-condition for developing this strategy
is to develop a multifunctional farming
Parco Sud Milano / Cascina Forestina
design proposal: co-creation of a new vision (a
new idea of agricultural park) and 7 initiatives to
support multifunctional farming and local tourism.
Parco Sud Milano / Cascina Forestina
design proposal: co-creation of a new vision (a
new idea of agricultural park) and 7 initiatives to
support multifunctional farming and local tourism.
designer role: to facilitate
the new vision co-creation
and define the concepts of
the 7 supporting projects.
planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
Parco Sud Milano
urban agriculture horticulture rural centre visitor centre
farmer market purchasing group food boxes
7 self-standing projects
to connect farmers and citizens
common brand
digital platform
Farmers’ Market
Parco Sud Milano
Green Purchasing
Parco Sud Milano
Food Subscription
Parco Sud Milano
Horticulture
Parco Sud Milano
Visitors’ Centre | Park Point
Parco Sud Milano
planning by projects
step 1: local resources
step 2: promising cases
step 3: scenario and strategy
step 4: self-standing proposals
step 5: co-design processes
work in progress...!
a new vision of city/farm relationship
new food communities
design for social innovation
framework
projects
context
improvement
local
projects
co-design
tools
communication and network
building to promote and
sustain the diffuse social
innovation and the related
design activities
activity 4
conclusions…
to build a sustainable
future means to use at best
the Planet resources
80%
to build a sustainable
future means to use at best
the Planet resources
80%
in a small, densely populated,
highly connected planet,
social resources are
the most abundant ones
to build a sustainable
future means to use at best
the Planet resources
80%
in a small, densely populated,
highly connected planet,
social resources are
the most abundant ones
design can help
DESIS. an international network
on design for social innovation
and sustainability.
desis-network.org
DESIS Network / international
DESIS-China
DESIS-Europe
DESIS-Brazil
DESIS-South Africa
DESIS-Local Networks
DESIS-Local Projects
DESIS-USA
DESIS-Colombia
DESIS-Australia
DESIS-Local start-up
DESIS-India
DESIS-Middle East
Thanks!
sustainable-everyday.net
desis-network.org