...newspaperswhat is going on, how to get what they deserve,

the best

George P. Achilliasmedia strategist

... situation

• people NOT in mood to pay as they did

• people in MOOD to pay for content

• internet makes newspapers look slow and unresponsive

• print loses share in advertising pie

...audience

• people aged 15-24 just ignore newspapers

• 15-26 spent more than 2h online every day

• people below 40ties, buy less than 5 times a year a newspaper

... media and press

• people don’t use media, they consume

• people live with content

• content fully customized on personal expectations

... media and press

• people familiar with content payments

• fast news are for free, but best news are under subscription

• content management apps arise

... the internet

• we live in internet

• we don’t get online, we are online

• media get interactive

• real life’s actions cycle web life and vice versa

... the outcome

• advert funds move from old to new media, or to media covering people’s needs

... what hurtspeople stop

buying newspapers

for the content they have,

but for the offers they made

... audiencecreative

audience turns its back to

newspapers

newspapers can’t build

communities

press, look and feel the two “o”

OLD AND ODD

... but, some good news

people buy newspapers... still

mature/ old audience

search for good

newspaper

a good newspaper, a

newspaper with opinion is always

desired

... but, at the end of the day

revenues go to other pockets, not to

newspapers

... how to fix it

the truth,... NOBODY knows for sure

the reality, ... EVERYONE wants to find out the truth

... how

• in UK, more than 85% of newspapers belong to less than 10 groups

• in Germany, Alex Springer Group owns more than 40% of published titles

• in Italy, 4 large press groups

• in Poland, two major press players ( more than 12 titles)

... cut costs

... get closer

• create content pools

• have things to share

• decrease costs

• not that much overlapping

people read what we say... we

have made the path to drive them

to do so

... or create content people wait to read

in CA, USA more and more titles are

offered, focused on really specific

content communities demand

building a community worths ten times more than having an audience

... because you can buy an audience,

you can’t buy a community

create something worth forwarding

and then start a discussion about it

you become reference point,

an influencer

make the difference

offer content

do it with passion

... how

... share

• content

• comments

• real time news

... create

• audience

• communities

• small specialized groups

... explore

• invest on new technologies

• reconfigure the content production

• adjust flows to web, not to publish

• web has to feed print version, NOT vice versa

... expect

• NOT revenues only from channel

• get tabled, the right way ( not just an app)

• to make mistakes, try to avoid costly ones!

... allow

• people to create stuff, content for you and then reward them

• make people demand to pay for the content only you can create

• teach them how to be peaky

blogs and social networks are NOT journalistsare content contributors

... get social

• feed twitter, put your headlines there

• be the pool of content, social media needs to share

• create online events, readers love them

... use

• all things allow you to share content, ALL

• be front line runner, offer content in special forms

• tools

• CREATE content

make readers, be your editors

turn on the volume on what they have to say

let the community to drive content demands

make your community

BRANDED

make it easier to post it/ faster to be readied

set up mechanism to sell content faster/ easier for community to get access to it

... offer niche things

• like content

• be specific

• address teams

• focused on ready made communities

... the way to do so

make thingspeople creatives editorsphotographerswork parallel

collaborative workflowavoid oxymoron situations

never be LINEAR, everything can be driven both ways, from editors to readers

no sealed stages

no holy procedures

being open to listen and react 24/7

use and find out solutions, use experience and not that much technology

... inside a newspaper

• systems/ methods to release writers and editors from technical complexities

• focus on creating, not implementing

• three clicks process to post, to publish

... at the end of the day

media can’t exist without newspapers, newspapers have to find out how to prove or to do it even stronger that they are more necessary to people and have many things to offer than only the ability to “kill a fly” or to “wrap fish”

thank you

all photos are from flickr and tumblrthank you

for more get in contact with

George P. Achillias@thibetianabout.me/gachilliasfacebook.com/thibetiangeorges.achillias@gmail.comthibetian.posterous.com