Graham Tackley@tackersCTO, kaleida.com

Graham Tackley@tackersCTO, kaleida.com

14 May to 13 June 201730 publishers

131,769 articles1.1m Facebook engagements

Source: https://faculty.elgin.edu/dkernler/statistics/ch03/3-1.html

median engagements

32

354

2,39826,041

76,576

-

what is an “engagement” anyway?

Early 2017

2015

Early 2017

2015

April 2017 (v2.9)

engagements =

shares +

comments

reactions +

“The total shares of this URL all over Facebook.”

“The sum of reactions across all posts containing the URL on Facebook.”

“The sum of comments on posts containing this URL on Facebook.”

engagements =

shares +

comments

reactions +

“The total shares of this URL all over Facebook.”

“The sum of reactions across all posts containing the URL on Facebook.”

“The sum of comments on posts containing this URL on Facebook.”

Publisher BPublisher A

Median engagements 3,486

Election top 10 places 2

Brand page posts 2 / day

Articles 2 / day

Employees 1

Median engagements 34

Election top 10 places 0

Brand page posts 66 / day

Articles 259

Employees 1,200

Publisher BPublisher A

Median engagements 3,486

Election top 10 places 2

Brand page posts 2 / day

Articles 2 / day

Employees 1

Median engagements 34

Election top 10 places 0

Brand page posts 66 / day

Articles 259

Employees 1,200

-

Publisher BPublisher A

Median engagements 3,486

Election top 10 places 2

Brand page posts 2 / day

Articles 2 / day

Employees 1

Median engagements 34

Election top 10 places 0

Brand page posts 66 / day

Articles 259 / day

Employees 1,200

-

The Daily TelegraphAnother Angry Voice

Median engagements 3,486

Election top 10 places 2

Brand page posts 2 / day

Articles 2 / day

Employees 1

Median engagements 34

Election top 10 places 0

Brand page posts 66 / day

Articles 259 / day

Employees 1,200

The Daily TelegraphAnother Angry Voice

Median engagements 3,486

Election top 10 places 2

Brand page posts 2 / day

Articles 2 / day

Employees 1

Median engagements 34

Election top 10 places 0

Brand page posts 66 / day

Articles 259 / day

Employees 1,200

-

Source: https://newsroom.fb.com/news/2016/12/metrics-fyi-estimated-reach-streaming-reactions-and-graph-api/

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@tackerstackers@kaleida.com