Post on 12-Sep-2021
GET INSPIRED. BE PART OF IT.
REDKEN.COM
AUGUST 2008PROMOTIONS
NEW YORK RUNWAYSTYLE TRENDS VOLUME & TEXTURE EDITIONBLONDING GELS IS NOW NEW FASHION GELSGO PRO WITH REDKEN FOR MEN SWEEPSTAKES
NEW ON 5TH
NEW YORK
RUNWAY STYLE TRENDSVOLUME & TEXTURE EDITION
This season’s most-wanted looks from New York Fashion Week relied on Redken
Styling products to achieve incredible volume and never before seen texture. Get
inspired to reinvent your clients’ style. You’ll find all the tips you need from Redken
Creative Consultant Guido, plus the perfect products, here in this exciting promotion!
You’ll also be able to offer clients a stylish metallic clutch as a gift-with-purchase and
receive gorgeous merchandising materials to bring runway glamour to your salon!
METALLIC CLUTCH• STYLISH, SOUGHT-AFTER SHAPE IN
EMBOSSED FAUX LEATHER
• MAGNETIC CLOSURE WITH SILVER ACCENT
• GRAY COTTON LINING
August 2008 Promotions 3
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MODEL HAIRCOLOR FORMULAS: LEFT: Natural Level: 3, Highlights: 1 oz. Double Browns Gb + 2 oz. 30 Volume Pro-Oxide
and 1 oz. Double Browns Br + 2 oz. 30 volume Pro-Oxide; Place in alternating foils
RIGHT: Natural Level: 2, Highlights: 1 oz. Double Browns Ag + 2 oz. 30 Volume Pro-Oxide
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SALON OFFERPURCHASE
Any 12 Redken Styling products
CHOOSE FROM:
RECEIVE FREE
A 6 Metallic Clutch Bags
B 1 Clutch display
C 1 Runway Style Trends Look Book
D 1 Runway Style Trends Technique Guide
E 1 “Volume” double-sided poster
F 1 “Texture” double-sided poster
G 7 Styling End Result shelf talkers
H 12 Volume client guides
I 12 Texture client guides
CLIENT OFFERFree Metallic Clutch with the purchase of 2 Redken Styling products
from the Volume and/or Texture collections.
To activate this offer visit
redken.com/specialoffers
VOLUME
PRODUCT SIZE
Touch Control 05 9.2 oz.
Thickening Lotion 06 5 oz.
Clean Lift 07 8.5 oz.
Full Frame 07 8.5 oz.
Contour 08 8.5 oz.
Guts 10 10.58 oz
TEXTURE
PRODUCT SIZE
Water Wax 03 1.7 oz.
Rewind 06 5 oz.
Electric Wax 11 1.7 oz.
Rough Paste 12 2.5 oz.
Hardwear 16 8.5 oz.
Rough Clay 20 1.7 oz
BLONDING GELSIS NOW… NEW FASHION GELSBLONDE SERIESAchieve all the amazing blonde results Blonding Gels is loved for, with cooler
tones, a more user-friendly shade labeling system, additional shade options,
plus sleek new packaging.
New Fashion Gels Blonde Series creates stunning light blondes in a single
process. The new collection includes fi ve fashionable shades that range from cool
violet to warm vanilla: Blue (B), Blue Violet (BV), Violet (V), Gold (G)
and Clear. Use Fashion Gels Blonde Series to lift, highlight or achieve stunning
all-over blonde with superior tonal control. The exclusive Select Dye System
ensures long-lasting results with supple conditioning and shine.
NEW ON 5TH
HOW IS FASHION GELS BLONDE SERIES DIFFERENT FROM BLONDING GELS? • Fashion Gels Blonde Series has the exceptional high-lift permanent conditioning Blonding Gels is loved for
plus a revised shade palette.
• Fashion Gels Blonde Series offers even more creative options than Blonding Gels.
• It’s now easier to select the shade that will produce the results you want. Fashion Gels Blonde Series has
a redesigned package with new color-coding to make shade selection a snap. Want a blue-based blonde?
Simply choose Fashion Gels Blonde Series Blue.
NEW FASHION GELS BLONDE SERIES INCLUDES:
SALON OFFERPURCHASE
Any 18 Color Gels/Fashion Gels shades
RECEIVE FREE
A 1 Blonde Series Blue 2 oz.
1 Blonde Series Gold 2 oz.
1 Blonde Series Clear 2 oz.
B 8 Color Extend Shampoo 1.7 oz.
C 1 Color Gels Shade Chart
D 1 Fashion Gels Blonde Series Technique Guide
E 1 Set of Fashion Gels Blonde Series Swatch Cards
F 1 Fashion Gels Blonde Series Sticker Sheet
August 2008 Promotions 5
BLONDE SERIES BLUE:
COOLEST BLONDE
blue base for
maximum control of
orange undertones
BLONDE SERIES
BLUE-VIOLET : COOL BLONDE
blue-violet base for
control of yellow-orange
undertones
BLONDE SERIES VIOLET:
NEUTRAL BLONDE
violet base for control
of yellow undertones
BLONDE SERIES GOLD:
NEW WARM BLONDE
gold base for balanced
gold tones
BLONDE SERIES CLEAR:
CLEAR
serves as an enhancing
and correcting tool
B VBV G CLEAR
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THE CELEBRATION CONTINUES WITH A CHANCE TO WIN A TRIP TO THE REDKEN SYMPOSIUM IN LAS VEGAS!2008 marks the 20th Anniversary of Shades EQ, and Redken is celebrating all year long! Be part of it with this
month’s exciting offer — and you could be on your way to the 2009 Redken Symposium in Las Vegas!
With the purchase of 18 Shades EQ products, you’ll receive a FREE Business Building Kit and a chance to win 1 of 20
“Platinum Tickets” from a drawing that will reward the recipient with an all-expense paid trip to the Symposium!
The Redken Symposium is the place to “sharpen” your professional edge. The industry’s most inspiring, exciting and
award-winning educational event, the 2009 Symposium will take place January 18-20, at the Mandalay Bay Resort
and Casino in Las Vegas. Kick-up your creativity with sessions on the latest trends, creative color techniques, and
business building skills with Redken’s top artists. If you’d like more information about the Symposium or to register,
log-on to Redken.com/symposium09
PURCHASE
18 Shades EQ Color Gloss/Kickers
RECEIVE FREE
Business Building Kit including:
A 2 Shades EQ Aprons
B 1 Business Building CD
C 200 “Do You Shades EQ?” Client Referral Cards
D 1 “Do You Shades EQ?” Look Book
E 1 Color Extend Shampoo Liter
F 1 Color Extend Conditioner Liter
REMEMBER
Purchase this Shades EQ promotion
to see if you’ll be one of the lucky
winners of a Platinum Ticket to the
2009 Redken Symposium!
August 2008 Promotions 7
LOOK FOR SHADES EQ IN
AMERICAN SALON MAGAZINEEach month, a salon professional who loves Shades EQ
will be featured in American Salon magazine. Look for
this month’s Shades EQ enthusiast: Joanne Powers,
owner and director of The Salon Professional Academy
in Tampa, Florida. Find out how Shades EQ gives her
students the confi dence to become amazing colorists!
IT’S TIME TO VOTE! Thanks to everyone who submitted videos and shared
their Shades EQ story — they were all amazing! Five
fi nalists have been selected and now it’s time to log-on to
DoYouShadesEQ.com to vote for your favorite! While
you’re online, check out the Shades EQ formulas,
techniques, tips and of course, videos from industry
leaders about why they love Shades EQ!
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GO PRO WITH REDKEN FOR MEN SWEEPSTAKESPLUS 30% SAVINGS!
Create excitement in the salon and entice clients to make a Redken For Men purchase with great savings and
an incredible sweepstakes offer! One lucky winner will receive an all-expense paid golf getaway for four to
legendary Pebble Beach!
GRAND PRIZE INCLUDES: • 4 Round-trip fl ights to Monterey, CA
• 3 nights accommodations in the Lodge
at Pebble Beach
• 3 prepaid rounds of golf at Pebble Beach
• 4 Spa treatments
• $2,000 spending money
A $12,000 VALUE!
5 FIRST PLACE PRIZES: Award-winning Calloway Big Bertha Fairway Wood
$200 VALUE
10 SECOND PLACE PRIZES: Gym bag fi lled with Redken For Men products
$100 VALUE
Log-on to redkenformen.com/gopro for offi cial
rules and additional information.
SALON OFFER
PURCHASE
Any 12 Redken For Men Haircare and Styling products* at 30% off
PRODUCT SIZE
Mint Clean invigorating shampoo 10 oz.
Cool Finish invigorating conditioner 10 oz.
Chill Blast daily antidandruff leave-in treatment 5 oz.
Densify texturizing shampoo 10 oz.
Bulk Up thickening spray 5 oz.
Go Clean daily care shampoo 10 oz.
Finish Up daily weightless conditioner 10 oz.
Retaliate anti-dandruff shampoo 10 oz.
Grip Tight holding gel 5 oz.
Get Groomed fi nishing cream 5 oz.
Polish Up pomade 3.4 oz.
Maneuver working wax 3.4 oz.
Stand Tough extreme gel 5 oz.
Work Hard molding paste 3.4 oz.
Hold Still styling spray 7.4 oz.
Disrupt fi ber gum 4.6 oz.
Outplay texture putty 3.4 oz.
RECEIVE FREE
A 1 Go Pro Sweepstakes Easel Tear Pad (25 entries)
B 1 Client Offer Shelf Talker
C 36 Assorted packettes
CLIENT OFFERSave 30% on the purchase of 2 Redken For Men haircare and/or styling
products and receive an offi cial Go Pro Sweepstakes entry form.**
** No purchase necessary to enter
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To activate this offer, visit redken.com/specialoffers
*excludes Cleanse
THEREDKEN SYMPOSIUM 2009JANUARY 18-20 MANDALAY BAYRESORT & CASINOLAS VEGASNEVADA
Ready to “sharpen”
your professional edge?
Then join us at the
industry’s most exciting,
inspiring, award-winning
educational event!
The Redken Symposium
offers the latest trends,
creative color techniques,
incredible design and
fi nishing, plus business
skills to grow your personal
income. You won’t want
to miss it!
REGISTER ONLINE AT REDKEN.COM/SYMPOSIUM09For more information call 1-888-Redken3
or 888-733-5363.
REINVENT YOUR SPACE! WIN A SALON MAKEOVER FROM REDKENDoes your salon need an update? Here’s your chance to win a free
salon makeover courtesy of Redken! With the success of Redken
and Peter Millard’s book, Reinventing Space: The Clear Logic to
Successful Salon Design and Retail Merchandising, Redken is excited
to announce its “Reinvent Your Space” salon makeover sweepstakes!
One Grand Prize Winner will receive a Redken salon makeover
designed by Peter Millard and a ticket to the Redken Symposium.
From July 15-August 15, 2008, visit: www.Redken.com/ReinventYourSpace to
submit application forms and salon photos or videos, as well as a 500 word
essay describing why your salon needs to be reinvented.
Don’t miss this amazing opportunity to have the salon of your dreams! Log-on to
www.Redken.com/ReinventYourSpace for complete rules and entry information.
NEW ON 5TH
AUGUST OFFERSNY RUNWAY STYLE TRENDSCHOOSE FROM:
PRODUCT SIZE QTY
VOLUME
Touch Control 05 9.2 oz _
Thickening Lotion 06 5 oz. _
Clean Lift 07 8.5 oz. _
Full Frame 07 8.5 oz. _
Contour 08 8.5 oz. _
Guts 10 10.58 oz _
TEXTURE
Water Wax 03 1.7 oz. _
Rewind 06 5 oz. _
Electric Wax 11 1.7 oz. _
Rough Paste 12 2.5 oz. _
Hardwear 16 8.5 oz. _
Rough Clay 20 1.7 oz. _
QTY _
NEW FASHION GELS BLONDE SERIES QTY _
DO YOU SHADES EQ? QTY _
GO PRO WITH REDKEN FOR MEN SWEEPSTAKESCHOOSE FROM:
PRODUCT SIZE QTY
Mint Clean invigorating shampoo 10 oz. _
Cool Finish invigorating conditioner 10 oz. _
Chill Blast daily antidandruff leave-in treatment 5 oz. _
Densify texturizing shampoo 10 oz. _
Bulk Up thickening spray 5 oz. _
Go Clean daily care shampoo 10 oz. _
Finish Up daily weightless conditioner 10 oz. _
Retaliate anti-dandruff shampoo 10 oz. _
Grip Tight holding gel 5 oz. _
Get Groomed fi nishing cream 5 oz. _
Polish Up pomade 3.4 oz. _
Maneuver working wax 3.4 oz. _
Stand Tough extreme gel 5 oz. _
Work Hard molding paste 3.4 oz. _
Hold Still styling spray 7.4 oz. _
Disrupt fi ber gum 4.6 oz. _
Outplay texture putty 3.4 oz. _
QTY _