Post on 16-Apr-2017
INNOVATION KNOWS OPPONENTS, NARROW MINDED AND NAÏVE.
PEOPLE NOT REALIZING WHAT THEY OPPOSE, WAS ONCE UPON A TIME INNOVATIVE…
BACK TO THE FUTUREBACK TO THE FUTURE
“THERE ARE:
COMPANIES, THAT MAKE THINGS HAPPEN…
COMPANIES, THAT WATCH THINGS HAPPEN…
COMPANIES, THAT WONDER WHAT HAPPENED…”
Peter F. Drucker
NEW VALUE
ANSOFF MATRIX
EXISTINGPRODUCTS
NEWPRODUCTS
EXSISTINGMARKETS
NEWMARKETS
MARKETMARKETPENETRATIONPENETRATION
MARKETMARKETDEVELOPMENTDEVELOPMENT
PRODUCTPRODUCTDEVELOPMENTDEVELOPMENT
DIVERSIFICATIONDIVERSIFICATION
MARKET
PRODUCT
NEW VALUE
FIVE FORCE MODEL
PORTER
BARGAININGPOWER OF
CUSTOMERS
THREAT OFSUBSITUTEPRODUCTS
BARGAININGPOWER OFSUPPLIERS
THREAT OFNEW ENTRANTS
COMPETATIVERIVALRYWITHIN
INDUSTRY
NEW VALUE “THE MOST SUCCESFULL
COMPANIES ARE THE ONES THAT CAN RESOLVE
THE DILEMMA OF OPPOSITES”.
Baden-Fuller and Stopford (1994)
REJUVENATION PROCESS: THE CRESCENDO MODEL
BADEN-FULLER & STOPFORD 1994
GALVANIZINGINTO ACTION
STRECH THEADVANTAGE
BUILD NEWCAPABILITIES
REMOVECOMPLEXITY
“MORE WITH LESS”
BLUE OCEAN STRATEGY: CREATION OF NEW MARKETS, WITHOUT COMPETITION, WITH A NEW VALUE CHAIN FOR ALL STAKEHOLDERS. CAPABLE OF TRANSFORMING CULTURAL AND/OR ECONOMICAL CONTRADICTIONS INTO OPPORTUNITIES.
E-R-R-C GRID
KIM & MAUBORGNE
ELIMINATE
CREATEREDUCE
RAISE
NEW, NEW VALUE
CO-CREATION OF VALUE: DART MODEL.
“THE MARKET BECOMES A FORUM…”
PRAHALAD & RAMASWAMY
DIALOGUEDIALOGUE
RISKRISKBENEFITSBENEFITSTRANSPARANCYTRANSPARANCY
ACCESSACCESS
ANSOFF MATRIX
EXSISTINGPRODUCTS
NEWPRODUCTS
EXSISTINGMARKETS
NEWMARKETS
MARKETMARKETPENETRATIONPENETRATION
MARKETMARKETDEVELOPMENTDEVELOPMENT
PRODUCTPRODUCTDEVELOPMENTDEVELOPMENT
DIVERSIFICATIONDIVERSIFICATION
MARKET
PRODUCT
FIVE FORCE MODEL
PORTER
BARGAININGPOWER OF
CUSTOMERS
THREAT OFSUBSITUTEPRODUCTS
BARGAININGPOWER OFSUPPLIERS
THREAT OFNEW ENTRANTS
COMPETATIVERIVALRYWITHIN
INDUSTRY
E-R-R-C GRID
BLUE OCEANKIM & MAUBORGNE
ELIMINATE
CREATEREDUCE
RAISE
CO-CREATION OF VALUE: DART MODEL.
“THE MARKET BECOMES A FORUM…”
PRAHALAD & RAMASWAMY
DIALOGUEDIALOGUE
RISKRISKBENEFITSBENEFITSTRANSPARANCYTRANSPARANCY
ACCESSACCESS