STARTUPMYTH-BUSTING

Jeremy Caplan, Director of Education, Center for Entrepreneurial Journalism, CUNY J-School

Doug Jackson, President, Shared Vision Marking

Harry Lin, Head of Business Development, IMDb/Amazon

October 2013

NewU at ONA in Atlanta

Jeremy Caplan

Doug Jackson

Harry Lin

YOUR SESSION GURUS

@FreshThinking1

@SuluPrime

@JeremyCaplan

3

WHO’S IN THE

ROOM?

Rule #7: Don’t Get Into A Bad Marriage

4

TYPES OF ENTREPRENEUR

SHIP

Rule #7: Don’t Get Into A Bad Marriage

5

5

LIFESTYLE

SMALL BUSINESS

SOCIAL GOOD

CORP INNOVATION

EQUITY SCALABLE

LIFESTYLE

SMALL BUSINESS

SOCIAL GOOD

CORP INNOVATION

EQUITY SCALABLE

CAPITAL:VC & ANGEL

FASTGROWTH

NON-PROFIT

✓ ✕ ✕

✕ ✓ ✓

✕ ✕?

✓ ? ?✕ ✕ ✕

7

TOP FIVE STARTUP MYTHS

Rule #7: Don’t Get Into A Bad Marriage

5

☣ I’ll make money through advertising!

☣ People want what I’m selling!

☣ People will work for free for me!

☣ No one has ever done this before!

☣ This’ll be fun! I’ll balance work/life!

RESOURCES

BOOKS

The Lean Startup. Eric RiesThe Startup Owners Manual. Steve Blank

BLOGS

Jeremy Caplan’s Quora (bit.ly/ejboard)GigaOmAllThingsD

TOOLS

Business Model CanvasFounderDatingCoFounders Lab

VentureBeatTechCrunch

PandoDailyPaul Graham

Angel ListMeetupsBiz Mod Toolbox