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NEW SOCIAL MEDIA STRATEGIES TO REACH

THE YOUNG DEMOZontee Hou for

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ABOUT ZONTEE• Strategist for top consulting firm Convince & Convert, founded by Jay Baer• Digital marketing consultant & founder of her own firm, Media Volery, in New York City• Adjunct professor of communications at the City College of New York• Has worked with brands ranging from Martha Stewart Living Omnimedia to Allstate Insurance

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WHAT DO GEN Y AND GEN Z WANT?

Photo: By Joris Louwes, used under Creative Commons attribution license via Flickr

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SOCIAL IS AN EXTENSION OF THEMSELVES• In 2014, Nielson found that

over 85% of Generation Y owned a smartphone

• They’re spending over 26 hours a month on social media on their smartphones finds comScore

• Fully 90% of young adults (18-29) use social media according to Pew Research

Source: comScore Mobile Metrix (2015)

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THEY WANT TO BE IMMERSED IN THE

EXPERIENCEPhoto: twitch.tv/riotgamesbrazil live-stream

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WHERE CAN YOU STREAM LIVE?• Snapchat• Facebook Live• Periscope• Google Hangouts Live

(YouTube)• Meerkat• Blab

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HOW ELSE CAN CREATE IMMERSIVE EXPERIENCES?• Google Cardboard• Facebook 360• YouTube 360• Live-posting on

Instagram, Tumblr• Snapchat stories• Live-blogging

Photo: By othree, used under Creative Commons attribution license via Flickr

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THEY WANT TO EXPRESS THEMSELVES Screenshot: YouTube – Late Show with

Stephen Colbert

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EMPOWER THEM TO CHOOSEExamples:• Choose the cast-member

who will be answering your questions on the live-stream

• Vote on the character whose side you’re on (in an argument)

• Help design the upcoming trailer—❤ your favorite snippets on Instagram

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CELEBRATE THEIR CREATIONSFeature user-generated content:• Repost their content on

Instagram, Tumblr• Feature favorite snaps

that use your Lenses on Snapchat

• Create video compilations (for YouTube, Facebook, Instagram) Screenshot: Youtube – Mike Tompkins’ STARSHIPS

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THEY WANT TO FEEL LIKE THEY’RE

NOT ALONEPhoto: By Pierre Rougier, used under Creative Commons attribution license via Unsplash

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TAP INTO UNIQUE NICHESLook for opportunities to create content around: • Shared experiences• Quirky interests• Group affiliations• Rivalries

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WHAT DO GEN Y AND GEN Z WANT?• Content that fits their mobile-driven and fully connected

lifestyles• Immersive content experiences• Opportunities to express themselves• Content that reinforce how they see themselves

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CONNECT WITH ME• Twitter: @zontee_hou,

@convince• LinkedIn:

linkedin.com/in/zonteehou

• Website & email newsletter: ConvinceandConvert.com, MediaVolery.com