Post on 29-Jan-2016
New Rules, Cool Tools2009 State Leaders Summer Conference
Don Blake , NEA PR State Relations
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The Web as a platform
Harnessing collective intelligence
What’s Next?
• Semantic Web?• Virtual Reality ?• The Social Web?• The Mobile Web?
It’s all of these and more…
Is the Web getting any smarter?
December 1996(18 million Web pages)
February 2000
January 2005
Today(1 Trillion Web Pages)
Social Network: Facebook
Social Network: A whole other life…
Pothos Plant Tweets• URGENT! Water me! 5 days ago• Water me please.7 days ago• Thank you for watering me!
9 days ago• URGENT! Water me! 15 days ago• Water me please. 17 days ago
The Botanicalls system and applications use networked open source hardware and software to allow plants to communicate with people on people’s terms - using the telephone, text messages or twitter.
Web 2.0 + World = Web 2
Not just for …
The number of users aged 25 – 34 has grown 60.8%; the number of users aged 35 to 54 has grown 190.2%, while the number of users older than 55 years has grown a tremendous 513.7%.
Social Mediais…
Well…
Sort of…
Social MediaReallyis…
Thatis powered
by…
It is a conversation
between…
People
The Social Media conversation
is…• Not Organized• Not Controlled• Not always on Message
Social media:
Helps you learn more about what members want
Gives you a venue from which you can observe member lifestyles and habits
Can engage members in being advocates for NEA
Concentrate on the relationships NOT the technology!
New Rules of Engagement
1. Websites evolve: content is king. Engage people.
The 4 C’s of Social Media
The share of adult internet
users who have a profile on an
online social network site
has more than quadrupled in the past four years -- from
8% in 2005 to 35% at the end
of 2008.
1. Websites evolve: content is king. Engage people.
New Rules of Engagement
2. Empower your community and build a tribe
Social networking is building strong tribal behavior on a global scale, something than can be
beneficially used as a vehicle for desired social, political and environmental changes.
New Rules of Engagement
3. Feedback loops rule! Engage in conversations
New Rules of Engagement
3. Feedback loops rule! Engage in conversations.
New Rules of Engagement
4. Emotions connect us. Be personal….
New Rules of Engagement
5. ‘Virality’ is power. Make your ideas more contagious
The term “social networking” makes little sense if we leave out the objects that mediate the ties between people. Think about the object as the reason why people affiliate with each specific other and not just anyone.
What are Social Objects?
• Social objects can be ideas, people, or physical objects.
• Social objects influence social interaction… theychange the way people interact with each other.
• By interacting through/with social objects, peoplemeet others they might not otherwise know.
• Social objects can be the reason why people havean interaction or form a relationship.
New Rules of Engagement
Social Objects
Social Objects
New Rules of Engagement
6. People pay for attention. Provide ways to earn attention.
New Rules of Engagement
7. The Web without Websites.Enable multiple touch points for your services.
Traditional Leadership Creative Leadership
Symbol of Authority
More Sticks
Hierarchical
Linear Path
Plan and Execute
Sustaining Order
Yes or No (clear)
Literal in Tone
Concerned with Being Right
Think like a General or Conductor
Delegates Actions
Symbol of Inspiration
More Carrots
Networked
Nonlinear Path
Iterate and Do: Live in Beta
Taking Risks
Maybe (comfort with ambiguity)
Metaphorical in Tone
Concerned with Being Real
Think like an Artist or Designer
Hands-on Driven
LeadingCreatively
LeadingAuthoritatively
Leading authoritatively as a creative:
Leading creatively as an authoritative:
Steve Jobs
Barak Obama
If there is creative writing, what is creative leading?