Music Industry:stars, starlets and celebrities.

NPD project

by Aleksey Narko

Lifestyles & New Product Development

Products inspired by the category

„Shine bright like a

diamond!” Swarowski D: Light- L.E. Watch 18 carat of gold, 63000 zl worth

Hermes Orion luggage

Made of carbon and aluminium

Bulletproof

Lifestyles & New Product Development

Products cont.

Ray Ban Wayfarer

Simple, breathtaking design

Worn by Justin Timberlake, Katy

Perry and others

Gibson Les Paul Studio 2013

Thick tone and fire-breathing

output

Lifestyles & New Product Development

NPD of Red Bull

Why Red Bull???

-The most popular energy drink in

the world

-Brings energy

-Backstage product of Eminem,

Lady Gaga and others.

Lifestyles & New Product Development

Red Bull with Alcohol

Lifestyles & New Product Development

Strategy Formulation.

Defending the market share

Cash generator for the producer

Custom-based, exclusive drink

Target customer - music celebrities

Lifestyles & New Product Development

Idea generation

& Screening

Energy needs

Being different

Product Customized Client is a King!

Lifestyles & New Product Development

Business Analysis

Cost of one can:

20$ 0,33l; 25$ 0,5l

Low profitability at the

beginnig

Cash Generator-in the long

run

Lifestyles & New Product Development

Actual development

Safety tests

Mass market survey

Setting goals for sales and

profits

Government and

organizations’ approval

Lifestyles & New Product Development

Market Testing

Spreading a word

around

Testing by

ambassadors

Feedback

Developing the optimal

taste

Lifestyles & New Product Development

Commercialization

Product launch

Celebrity meeting places

Late entry

Continuous performance

checking

Lifestyles & New Product Development

Questions???

Thanks you for

attention!!!

Lifestyles & New Product Development