New organic product mustahid ali

Post on 29-Jun-2015

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description

this is to develop a new organic cosmetic product with all possibility of promotion and marketing mix.

Transcript of New organic product mustahid ali

HerboFaC Go Naturally

Herbal Face Wash + Cream = HerboFaC

Altering the Appearance without

affecting the body

Promoting,Attractiveness Beautifying

Intend to applied to human body

For CleansingFunctions

Segmentation

Segmentation

Age:15-30

Geography:Urban Citizen

Behavior:Price & Quality

Sensitive

Teenagers

Non-Working Women's

Working Women's

Targeting

High Price

Low Price

Low AvailabilityHigh Availability

L’oreal

Lotus Shenaz

KhadiHerboFaC

PlaceOnline

retailers like

Amazon, Flipkart, Jabong

Organic Fares

Physical Retailers like

shopping malls.

Price30 ml : Rs 7550 ml : Rs 125100 ml : Rs 200

Promotion• Advertising, Personal selling, sales promotion,

direct marketing, PR• Above the line & below the line• Extra discount on 5th June.

Presented By:

Hitesh JainMustahid AliPiyush ChimurkarRohit MahindRavi GargVarun Nigam