New Kinds of AccessNew Kinds of AccessKnowledge Institutions and the Knowledge Institutions and the Knowledge SocietyKnowledge Society

Chris BattChris BattChief ExecutiveChief Executive

Museums, Libraries and Archives Museums, Libraries and Archives CouncilCouncil

New Kinds of Access for New Kinds of Access for New Kinds of PeopleNew Kinds of People

Museums, Libraries and Museums, Libraries and Archives Council (MLA)Archives Council (MLA)

The lead strategic agency for museums, libraries and archives in

England

Building a successful and creative nation by

connecting people to knowledge and ideas

Museums, libraries and archives…

Investing in KnowledgeFive-year vision

Access for all

Convergence

www.mla.gov.uk

Social impact

In the Knowledge Society, knowledge supports…

Information diversity Creativity and

innovationKnowledge economy and enterprise

Social development

Learning Cultural identity

For e

veryone

Knowledge institutions are…

Our global and cultural memories The raw material of the future

Digital Futures Digital Futures ProgrammeProgramme

Universal right to knowledgeUniversal right to knowledgeIntegration of knowledge into everyday Integration of knowledge into everyday

lifelife

How do we empower every person to want to learn and discover more about the world, everyday?

Make access simple Make access simple The content of collections is The content of collections is more important than the more important than the

institutioninstitution

Design systems for the bus Design systems for the bus driver, not for the professordriver, not for the professor

Consumer learning Consumer learning journeysjourneys

Design systems for people, not Design systems for people, not people for systems people for systems

DIGITAL FUTURES

DIGITAL FUTURES

Once created it is all totally invisible

to the user!

What have we learned?

The official viewThe official view

The view for 99% of Web The view for 99% of Web usersusers

THE GOOGLE PARADOX

Chris Batt

THE GOOGLE PARADOX

7.9m hits

Antique watches

51%

48%

17%

9%

11%

30%

33%

39%

41%

72%

58%

62%

72%

78%

83%

89%

19%

4%

Not very much / at allA great deal / fair amount

A museum / library / archive

BBC

An organisation you have heard of

A public service (e.g. NHS)

A government department

Base: All (1,674)

TrustTrustQ41 To what extent, if at all, would you tend to trust the information

provided by the following types of organisation?

Your local council

A utility company

An internet only retail company

A travel agency

Connections

Customers

Collections

“ICT is a vital tool for pesonalisation”

Minister for EducationE-Strategy for Learning

Personalise access

Connect it together

Digitise content

MYBERSPACE

Museums

Libraries Archives

Collections

Collections

Collections

The things that meet my need

What do I want?

Connect it together

Digitise contentKnowledge

WebClick here

Roman Remains = 1,200,000 Hits

What was required?- Simple introduction to archaeology- Engaging material - sound and images- How to find out more- Where to see something

1/10

NAME: AdieSEARCH: Roman remainsRESULT HITS: 6 hits

MYBERSPACE SEARCH RESULTS

o Institute of Archaeology introductory lecture on Roman remains in Britain (streamed audio [free])

o Digging up Roman remains in England - Time Team programme from C4 (streamed video [single viewing £1.00])

o Books on Roman history in Britain in your local libraryo Collections of Roman remains within 45 minutes travel time of

home (travel details included)o Links to organisations that other people like you found usefulo People in the area you might like to chat to

Score: 10/10Score: 10/10

Existing interestsHome addressLearning styles

A digital library is not a library…

…but a librarian online is still a librarian!

Real-time enquiry service Personalised answer

(A service of transition)

Virtual reference shelf

Resource discovery system

Personal knowledge space - Myberspace

ConcludingThought

“The street will find its own uses for

things”

“The street will find its own uses for

things”

MYBERSPACE

Museums

Libraries Archives

Collections

Collections

Collections

The things that meet my need

What do I want?

Connect it together

Digitise contentKnowledge

WebClick here

Learning is a personal Learning is a personal experienceexperience

Content first, institution secondContent first, institution second

Institutions must work togetherInstitutions must work together

Knowledge is the fuel of the Knowledge is the fuel of the futurefutureLifelong learning must be Lifelong learning must be

universaluniversal

Make access simpleMake access simple

New Kinds of AccessNew Kinds of AccessKnowledge Institutions and the Knowledge Institutions and the Knowledge SocietyKnowledge Society

Chris BattChris BattChief ExecutiveChief Executive

Museums, Libraries and Archives Museums, Libraries and Archives CouncilCouncil