Event Show 2016

Moscow, Russia

8 September 2016

‘’How we create moments to remember‘’

Let me introduce myself…

Patrick Roubroeks

15/09/1965, born in Roermond, The Netherlands

Academy for Journalism

Dutch public broadcaster NOS, Editor Producer (7.5 years)

Production company ID TV , Executive Producer (6 years)

Xsaga – Staging Brands, Co-founder and Creative Director (15 years)

About Xsaga – Staging Brands. . .

Xsaga is a consultancy and production agency for brand activation and

event marketing based in Amsterdam.

Xsaga combines its strategic and conceptual strengths with creative and

production expertise.

Our ambition is to create a memorable and suitable concept for our

clients. A concept that both strategically and creatively is a perfect fit

with the ideas, positioning and values of our client.

Over the past years, we have built up a strong portfolio of memorable,

cultural and (international) prize-winning productions.

Staging brands in 10 steps

01. Engage

02. Inspire

03. Amaze

04. Activate

05. Tell true stories

06. Trust Wow

07. Surprise

08. Dare to play

09. Intrigue

10…

01. Engage

Bijenkorf Valentijnsdag

Audi Activation – Joost Luiten

10. Don’t trust lists