Post on 26-Nov-2015
description
ProductRedesignthe plan
product name:target group:
the history:
the idea:
Equate brand Tampons
Females ages 13-60 years
Equate is a one of Walmart’s private label brands. In 1962,
Walmart was founded by Sam Walton in Bentonville, Arkansas.
It started out as a small business that quickly grew. Today it is
the world’s second largest public corporation.
I am interested in changing the package not only for the
tampon, but for the pad as well. This is a product for women, so
giving the packaging a more feminine feel is the new vision. I
would want to see packaging available at a smaller size for easy
carrying in a purse or bag, that is feminine and discreet. One
idea would be to create a package similar to the design of many
chewing gum packages, with an easy slip close casing that would
hold, probably, up to 4 tampons. This would be great for ladies
on the go with a small handbag.
To create a more feminine packaging, I would use a new
color scheme. It doesn’t have to be full on pink, but I think
having some pink elements would do the trick. I like that the
packaging is simple, so I couldn’t stray
too far from that. Keeping a modern,
clean and simple design that shows
femininity on a broad range.
Advertising the product will be simple, as
it is part of that huge corporation, Wal-
mart. Walmart has frequent mail and in-
store sales ads where the product could
be featured. Also, online the product can
be featured.
old design
BlackJack. Century Gothic.display fonts:
body:
StyleGuidethe look
Dusty Rose, Pantone 250 EC, CMYK: 6 19 0 0
RGB 238 210 248 HEX: e5bfdb
Mauve, Pantone 237 EC CMYK: 7 48 0 0
RGB: 229 153 199 HEX: e39ac3
Warm Fizz, Pantone 2582 EC CYMK: 45 62 16 0
RGB:150 113 157 HEX: 9053a1
Periwinkle, Pantone 272 EC CMYK: 63 55 19 1
RGB: 112 115 156 HEX: 7171b5
Sea Turtle Green, Pantone 3295 CYMK: 68 32 42 5
RGB: 89 139 140 HEX: 00806c
Sea Foam Green, Pantone 322 CMYK: 38 4 26 0
RGB: 159 207 195 HEX: a9dcd8
display fonts are in BlackJack and
Century Gothic and should be point
sized 16,24,56 (muiltiples of 8)
Body copy for marketing should be 9 or
10 point in Gill Sans, with variation on
italic, bold, and light italic.
Gill Sans
StyleGuidethe logo
logo: The logo will be used strictly for
packaging, as that is it’s sole purpose;
product branding. There is no general
need for it to be produced in print, as it
as a child-brand of Walmart. The color
version will always be in package design.
For any print relating to the brand, the
mark is to be printed in the black and
white version.
The logo should be placed no further than
1 inch from the edge of the package,
and no closer than .25 inches.