Post on 22-Feb-2016
description
NEW ADVANCES IN ADVERTISING SIGNAGE
By Alan CassinelliCorinne FrewCaitlin Flynn
3D Signage Images appear in 3D
when viewed on TV Carefully measured
in-arena camera placement, angles, distances
Sponsor logos pop on TV
“Wow” factor not experienced with traditional signage
Adhesive graphic or painted on turf or grass
The Companies Logopaint patented
the 3D Sign product in 1997
One of the world’s largest suppliers of 3D signs for sports arenas and sports events all over the world
Deliver 3D Signs and technology to more than 30 countries
Mirage 3D on-pitch branding: 4 years regional experience and worldwide use
Quintus Asia Pacific has used Mirage 3D since 1998 Hong Kong and
Singapore Rugby Aviva Singapore
Badminton Open VW China Open
table tennis
Strengths Increases awareness and exposure of sports
ads Creates more available ad space Can be placed where other ads cannot (safety
of players) Can charge sponsors more money for these
new and unique types of signage 6 Nations Rugby Total
ExposureEst. Media Value
Mirage 3D on-pitch signage
588 seconds $532,100
Standard perimeter boarding
75 seconds $81,986
Weaknesses 3D signs can only be
viewed from certain TV camera angles
Fans at the arena cannot read the ads
Can be distracting from game action
More expensive than traditional 2D signage
The Miami Heat’s New Outdoor Digital LED Screen
Mediamesh “curtain” made of linear tubes filled with LED nodes which provide “pixels” for the display mesh
Largest digital LED media display in the Southeast—approx. 3,400 square feet
Only ¾ of an inch thick Incredibly durable—ability to withstand extreme heat
and cold
Additional Details Cost: $200 per square
foot; The Heat paid nearly $700,000.
Use it as leverage to increase signage inside the arena
LED signage deals run in 30 or 60 second intervals; Prices have not been decided
Orlando Magic already considering adopting the technology for their new arena in 2010
Your Thoughts?
Do you think 3D signs would be distracting from the game experience?
Do you think the new LED screen is a valuable advertising tool?
Is there too much advertising/signage in sports already?
References Sports Business Journal:
http://www.sportsbusinessjournal.com/article/61109
A New Dimension For Sports: 3D TV http://www.cnbc.com/id/27697141
Huge transparent digital LED coming to Miami Heat arenahttp://www.digitalsignagetoday.com/article.php?id=21392&f=1&s=3
http://www.logopaint.com/ Mirage 3D signs:
http://www.qap.sg/qap_mirage.php