“Networking and Your Business”10 Ways to Make LinkedIn Work

for You

Kay Luowww.linkedin.com/in/kayluo

What is LinkedIn?

An online directory of 12 million professionals from around the world, representing 150+ industries.

Brings your professional network online for greater visibility into people that you can reach

Productivity tools on top of your network Community that helps one another get things done

LinkedIn in Israel

90K+ members in Israel Top LinkedIn industry is computer software (24%)

Top Connection Countries

1. United States (33%)

2. United Kingdom (12%)

3. France

4. Canada

5. Netherlands

6. India

7. Germany

8. Italy

9. Australia

10. Belgium

Top “LinkedIn” Companies

1. amdocs

2. Intel

3. Comverse

4. Tel Aviv University

5. IDF

6. IBM

7. ECI Telecom

8. SAP

9. Ness

10. Mercury

1. Building and Marketing the Brand of You

“You’re a nobody unless your name Googles well.”

– Wall Street Journal 

Enable your public profile: Google search for Kay Luo = http://www.linkedin.com/in/kayluo

2. Understand how your profile is viewed

3. Connect with people

People who instinctively establish a strong network of relationships have always created great businesses.

Connecting involves sharing knowledge and resources, time and energy, friends and associates in a continual effort to provide value to others (coincidentally increasing your own)

Good “networking” is building relationships of reliance and reciprocity

Connections transfer trust

Your network is bigger than you think

4. Manage Relationships

Keep up-to-date on your connections – where they are, business that they’re engaging in

Build social capital by helping out when you can

Your LinkedIn homepage informs you ofyour daily network updates

5. Find industry contacts

Search: Apparel & Fashion, location: China

6. Find company contacts

Search Company: Crocs

7. Get recommended as a service provider

Build your reputation online Increase the velocity of word-of-mouth referrals

8. Promote your business

Increase your Google PageRank relevant keyword descriptors – company name, business-related keywords, etc.

9. Find sales leads

Find a pathway to the right person using advanced searches

10. Get answers to business questions

answers.linkedin.com

A few final connection tips

Need at least 20 connections to have visibility into network (average # of connections for a Google employee is 47).

Quality is more important than quantity – leverage trust.

Be thoughtful: Connecting to someone means you're agreeing to collaborate. It's a gesture of trust and means that you can now ask me to introduce you to someone I know.

When connecting people ask: “Is this a credible opportunity for both people? Will they thank me even if the specific business connection doesn't happen?”

Give before you ask, build your network before you need it.