Post on 17-Aug-2015
2005
2013
2014
• Founded by Reed Has.ngs and Marc Randolph • World’s leading internet subscrip.on service • DVD By Mail • 1/3 of all US internet traffic • Cable TV Killer
MMK 2015 – Introduction to Creativity Marketing
Introduction
Subscribers
Creative Features
MMK 2015 – Introduction to Creativity Marketing
Personaliza6on
Content Marke6ng
Data
Emo6ve Adver6sing
Convenience
Availability
POD POP
Selection: Over 60,000 High convenience Personalization: internal & external Local Adaptation
Price: $7.99 Availability throughout all main devices. Complete Web Catalogue Available
Selection: 30,000 – 40,000 Not flexible to internet speed Use only Internal data Faster availability (TV Shows)
Selection: 40,000 Amazon.com Offers (cross-selling) Do not play in Apple TV and gaming devices No recommender system
MMK 2015 – Introduction to Creativity Marketing
Competition
MMK 2015 – Introduction to Creativity Marketing
• NeDlix produces exclusive content
• Targeted to the audience • Release of full seasons
• Convenience
• Family plan • DreamWorks Anima6on -‐ Children’s Content
• Partnership with Tech companies
• NeDlix buPon on remote control
Customer Value Creation