Developing an Effective Marketing Plan for the Internet Era

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-Google, Yahoo, MSN – over 95% of searches-Represents people looking for what you do-Organic Search Results

-Most trusted listings (70%-80% of clicks)-Lowest cost and highest return

-Search Engine Marketing- Pay Per Click

Search Engines Word of Mouth/Viral

Traditional Marketing

News/Blogs Web Content

Email RSS

Social / Business Networks

-Online content outside your website-News sites and industry publications-Blogs and directories-Product and service reviews-Online communities & forums

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-Web enables fast spreading of the word-Create compelling content, offers, and functionality worthy of spreading-Support viral marketing through website

-Email a friend-Integration with “Buzz” services (Digg, Buzz, etc…)O

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News/Blogs Web Content

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Search Engines Word of Mouth/Viral

-Radio, TV, Print, Direct Mail, Yellow Pages, Newspaper, Outdoor, etc…

-Shorten message & send to website-Integrate performance tracking metrics

-Unique website tracking URLs-Tracking phone numbersO

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Search Engines Word of Mouth/Viral

Traditional Marketing

-Push Marketing-Get your message in front of clients/prospects quickly & cost effectively-Create segmented lists with personalized messages and content-Track delivery, open, and click thru-Cross sell, up sell, & top of mind awarenessO

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Email RSS

News/Blogs Web Content

-Access large networks of people based on geography, industry, & interests-YouTube, Flickr, Facebook, Twitter, Friend Feed, LinkedIn-Position your business and key people as experts in your fieldO

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Traditional Marketing

-Website design, flash, content layout-Establishes your image online-Builds credibility and professionalism-First impression critical to conversion

Brand Image / Graphics

Brand Message / Content

Apps and CMS

Web Application Framework

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-Tell your story in powerful way-Visible copy critical to search engine visibility strategy-Use of various formats: HTML, photos, documents, video and more

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-Tools to manage website content built for ease of use and efficiency-Search Engine Optimization tools-Powerful business applications for online functionality

Brand Image / Graphics

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Apps and CMS

Web Application Framework

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Brand Image / Graphics

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e-Software that powers the website-Built in security, user management, analytics, personalization, and SEO-Modular architecture for flexibility, growth, integration, and upgradeability

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Analytic Tools Lead Management

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Site Content Management

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Request ProcessingAnalytic Tools

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Lead Management

Request Processing

Site Content Management

ToolsAnalytic Tools

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Search Engines Word of Mouth/Viral

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News/Blogs Web Content

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Brand Image / Graphics

Brand Message / Content

Apps and CMS

Web Application Framework

Site Content Management

ToolsAnalytic Tools Lead

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The Cirrus eBusiness Suite packages the tools and methodologies necessary to execute a successful NetCentered Marketing Strategy into a powerful turnkey website solution that empowers businesses to develop, manage, and refine their strategy over time.