Mastering a mobile web presence… An Introduction

Duncan Hallas

d.hallas@netbiscuits.com

Linkedin/in/duncanhallas

November 23, 2011 © Netbiscuits GmbH 2011 1

Company Overview

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Netbiscuits is the world’s leading platform for developing, publishing, and monetizing sites and apps across all mobile and connected devices.

Latest Milestones

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Netbiscuits platform bigger than Twitter

100m unique users/month vs Twitter's 55m

CBS.com mobile site built on the Netbiscuits Platform

Wins 2011 Meffys Award for Best Mobile Website

Netbiscuits relationship with eBay

eBay’s mobile web sites in 16 countries since 2003

Gartner Ranks Netbiscuits as

Visionary with highest ability to execute

Mature landscape

Over 500 customers and more than 75 partners

Question 1: Vision

Do you have a digital vision which captures mobile web?

Re-check your Vision!

Vision thing too big?

Agree the purpose.

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Question 2: Agree Purpose

Is this a tactical project or strategic initiative?

Warning: Should never be a tactical project

which kick starts your strategic initiative.

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Mobile Web Presence: Tactical

Not specific time period. i.e. will it evolve? YES – unlikely to be tactical

NO – carry on…

Don’t forget…

….still needs Support / Maintenance?

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Mobile Web Presence: Strategic

Should be considered as a program …not a product lifecycle approach

Expect: Evolution & Support and

Maintenance to play a much bigger role

and cost!

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User Case Technology Mapping

Web

Tablets

Mobile Smart & feature phones

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Build Team Roles

Business Leads

Program Owner

Project Manager

Platform Manager

Design lead

Development (teams) Platform

Release

Service Management

Device testing

Software / QA

Support

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Buy Team Roles

Business Lead (Can Be Program Owner)

Project Manager (outsourced?)

Design lead (outsourced?)

Development (outsourced?) Platform

Release

Service Management (outsourced?)

Device testing (outsourced via Platform)

Software / QA (outsourced?)

Support (outsourced?)

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Mobile Web Presence: Mobile Champions

Who’s your Mobile Champion?

What skills do you have internally?

How up to date are they?

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Mobile Web Presence: Mobile Landscape

Mobile Web Landscape changes constantly… Mobile devices ( be prepared to test more than 50 new devices a month)

Mobile OS releases (Monthly regression testing)

iOS

Android

WinMo

HTML5 (it’s a web standard not a mobile web)

Add to this Leveraging central information systems?

Development Recycling?

Ease of roll out?

Engaging additional agency partners?

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There’s more… …at the round tables d.hallas@netbiscuits.com linkedin/in/duncanhallas

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