2010

CASE STUDYNESCAFE

Position Nescafe as “First Choice” for young consumers

Through Product Trial and Unique Experience

ALL COMING TOGETHER TO CREATE THE PERFECT MIX

FRESH, EUPHONIC & KENT 3 of SA’s Top DJ’S 3 Different Styles

Music Events incl sampling

National Campuses

55across

Five National Events Over 10 000 students attended music events

Biggest crowds ever recorded at music event

42 % of Total South African Student Populations Reached 350 000 SAMPLES

Most samples in any campaign

350,000+Campaign Reach

Awarded Campaign with “Biggest Impact on Campus”2010 Youth Campus Campaign Awards

Find more case studies @www.studentmarketing.co.za

0118853918