Neon: Digital Credentials & Case Studies 2011

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Neon Marcomm's digital marketing credentials and case studies from 2011

Transcript of Neon: Digital Credentials & Case Studies 2011

Digital Credentials

Neon Digital Expertise

• Website design and build

• Online promotional campaigns

• Social media: Facebook page design

• Facebook Advertising (registered to buy Premium Ads)

• Email campaigns

• iPad and iPhone App development

• Animated banner ads

• Mobile / SMS campaigns linked to social media

• Augmented Reality

• Viral films and Seeding

• Online PR campaigns by country

• Viral Games: Facebook, Youtube

• Blog set-up and management

• SEO - Google Adwords / Display network ads

• Online recruitment drives / incentives

Website design & build

Promotional: Sanyo Xacti

Blenheim Capital began as a joint venture with

Barclays Capital, specializing in Offset Finance for

countries spending on defence and aerospace.

Neon’s work has included: brand guidelines,

corporate brochure production, event branding for

Farnborough, Paris, Dubai and Bahrain Air Shows as

well as BRIDEX in Brunei.

To support the events we have also managed an e-

invite system, website online and trade press advertising and a produced a corporate video.

Website design and animated online ads - Blenheim Capital

Social Media

• Facebook recruitment proposal for Rubik’s with built in mechanic for viral

spread

Social Media

• Facebook based promotion for Go Ape. Live cam to interact with Ape in tree

house. Text or Twitter to make requests and WIN prizes

Social Media

• Facebook Premium Ads

iPhone and iPad App development

• Belfast Telegraph news app

Animated Banner Ads

• Belfast Telegraph – digital suite

(skyscraper, MPU, leaderboard, bellybuster, mobile ads)

Floating Ads

• Sanyo Xacti Interactive Floating Ads on Metro.co.uk

Mobile driving app downloads & social media

• Jameson, Kahlua and Belfast Telegraph

Augmented Reality

• Havana Club travel Retail Proposal. Augmented Reality instant Win.

Guide Prices For Digital Development*

Facebook App £20-25k

Augmented Reality (mobile and web solution) £70-85k

Mobile App (smartphones) £25 - 40k

iPad app £50-60k

SMS text 2 win promotion (prize draw) £5k

SMS text 2 win promotion (instant win) £7-10k

Facebook Premium Ad campaign Min spend £10k

Interactive Multi-Path Youtube Video £35-50k

*Prices are ballpark and depend on full specificationsPrices may vary according to functional requirements